# RJ Cheng > Staff Product Designer at LinkedIn Location: San Jose, California, United States Profile: https://flows.cv/rjcheng I often hear people say when describing their work - "Well, we're not curing cancer here...". I feel strongly that I want to approach my life with a determination to make as strong an impact, if not more. I am a product designer with a passion for behavior change. I am a systems thinker that gets excited about dissecting complex processes and flows. I am deeply empathetic and fascinated with human psychology. My background has been varied, but at the core I love to conduct user research, design experiments, analyze data, and be able to provide insights that drive product decisions. Outside of design, I have a passion for leadership, entrepreneurship, and leveling the playing field when it comes to opportunities for everyone. I was a career pivoter and believe in evaluating someone's potential, attitude and mindset because skills can always be taught. If you have similar interests/thinking, let's connect! ## Work Experience ### Staff Product Designer @ LinkedIn Jan 2021 – Present ### Senior User Experience Designer @ LinkedIn Jan 2019 – Jan 2021 | San Francisco Bay Area ### User Experience Designer @ LinkedIn Jan 2017 – Jan 2019 | San Francisco Bay Area ### Product Designer @ Memebox Corporation Jan 2015 – Jan 2017 | San Francisco Bay Area Designing a more personable and fun beauty ecommerce experience ### UX Design Consultant @ Cognoa Jan 2015 – Jan 2016 | San Francisco Bay Area • Initiated user research process at the company • Provided ~10 qualitative insights by rapidly prototyping and testing riskiest assumptions around engagement and retention ### Senior Manager @ Accenture Jan 2006 – Jan 2015 • Developed and executed change strategy and plan for Client's acquisition of a ~$300M company • Facilitated business readiness activities across 16 stakeholder groups • Identified and shaped new opportunities and managed deals for Accenture • Drove adoption of Client's global channel partners from <10% to 100% of an Oracle- based quote-to-order web platform and generated cost savings. • Engaged strategic customers in process mapping and feedback gathering to drive system, process and policy changes, and troubleshoot issues. • Developed global adoption strategy including sponsor engagement, communications, training and support for deploying a new online platform to thousands of users. • Expanded and scaled the US-based adoption program to Asia; hired and managed team of 20 people across 5 countries to execute sales and partner engagement in the region. • Performed data analytics to drive initiatives that generated $6M in cost savings and increased Client's B2B ecommerce platform usage by over 25%. • Lead focus groups, developed marketing & communications, and delivered training workshops to educate 400+ sales and customer service managers on the platform. • Wrote business and functional requirements, and conducted user acceptance testing ### Quality Operations Intern @ Abbott Jan 2005 – Jan 2005 • Developed repackaging process for five product lines. • Saved business unit operational expenses through scrap reduction. • Conducted line verification and designed process flow. ### Software Engineering Intern @ Cerner Corporation Jan 2004 – Jan 2004 • Created Python program that converts clinical data (CSV) used to codify the genome into a format that is more widely accepted (XML) by the clinical and research community. • Documented a user guide and posted files to the web to allow validation of clinical data. • Researched semantic web and ontology editors and reviewed code for other applications. ## Education ### B.S. in Industrial Engineering University of Washington ## Contact & Social - LinkedIn: https://linkedin.com/in/rjcheng - Portfolio: http://www.rj-cheng.com --- Source: https://flows.cv/rjcheng JSON Resume: https://flows.cv/rjcheng/resume.json Last updated: 2026-04-13