● Designing the future of how Ford sells new cars and disrupting the problematic traditional model

● Designing elegant, accessible, and intuitive user interfaces for Ford customers and dealers

● Creating process and user flows, wireframes, journey maps, and user interface specifications

● Employed storytelling among partners and stakeholders to persuade and inspire design buy-in

● Designs led to $51M+ in sales within the first year of launch

● Led hiring efforts to create an efficient and cross-functional UX team

● Organized team as it grew from 4 to 71+ people, including researchers, writers, and managers

● Designed the digital experiences for both Delta Dental insurance members and providers

● Partnered closely with agile, cross-functional development teams

● Mentored 4 SFSU design students in sponsor project with Delta Dental via Diversify by Design

● Drove product roadmap and strategy planning with product managers and engineers

● Created accessible designs in collaboration with other designers and engineers

● Created accessible and well-documented components and guidelines for design system

● Planned with design researchers to execute research and testing

● Designed the digital customer experience for ADT Pulse users

● Advocated and gathered user research data to drive design

● Created and maintained a design system for a responsive web product

● Established guidelines for layout, color theory, typography, language, and iconography

● Designed for web and native mobile app experiences

● Managed a team of 4 UX designers and researchers on a client project in Portugal

● Designed a cloud-based contact center product leveraging generative artificial intelligence (AI) and a large language model (LLM)

● Performed contextual user research and validation on contact center workers

● Coordinated research, ideation, visioning, design, prototyping, and testing

● Revealed actionable insights and pain points to the client

● Built interactive prototypes for Fiat Chrysler’s UConnect digital in-vehicle HMI experience

● Created FCA’s first interactive USB steering wheel to prototype steering wheel controls

● Developed hi-fi prototypes for successful concept pitches to FCA designers, VPs, and CEO

● Rapidly generated prototypes using HTML, CSS, JS, jQuery, Arduino, Raspberry Pi

● Ideated for Chrysler’s Portal UX Concept vehicle, presented at CES 2017