# RJ Villaflor

> Senior Designer at Ford Motor Company

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/rjvillaflor

## Work Experience
### Senior UX Designer @ Ford Motor Company
Jan 2022 – Present
● Designing the future of how Ford sells new cars and disrupting the problematic traditional model
● Designing elegant, accessible, and intuitive user interfaces for Ford customers and dealers
● Creating process and user flows, wireframes, journey maps, and user interface specifications
● Employed storytelling among partners and stakeholders to persuade and inspire design buy-in
● Designs led to $51M+ in sales within the first year of launch
● Led hiring efforts to create an efficient and cross-functional UX team
● Organized team as it grew from 4 to 71+ people, including researchers, writers, and managers

### Product Designer @ Delta Dental Ins.
Jan 2019 – Jan 2022
● Designed the digital experiences for both Delta Dental insurance members and providers
● Partnered closely with agile, cross-functional development teams
● Mentored 4 SFSU design students in sponsor project with Delta Dental via Diversify by Design
● Drove product roadmap and strategy planning with product managers and engineers
● Created accessible designs in collaboration with other designers and engineers
● Created accessible and well-documented components and guidelines for design system
● Planned with design researchers to execute research and testing

### Product Designer @ Alarm.com
Jan 2018 – Jan 2019
● Designed the digital customer experience for ADT Pulse users
● Advocated and gathered user research data to drive design
● Created and maintained a design system for a responsive web product
● Established guidelines for layout, color theory, typography, language, and iconography
● Designed for web and native mobile app experiences

### UX Design Project Manager @ Carnegie Mellon Portugal Program
Jan 2017 – Jan 2017 | Funchal
● Managed a team of 4 UX designers and researchers on a client project in Portugal
● Designed a cloud-based contact center product leveraging generative artificial intelligence (AI) and a large language model (LLM)
● Performed contextual user research and validation on contact center workers
● Coordinated research, ideation, visioning, design, prototyping, and testing
● Revealed actionable insights and pain points to the client

### Conceptual Interactive Engineer @ FCA Fiat Chrysler Automobiles
Jan 2014 – Jan 2016
● Built interactive prototypes for Fiat Chrysler’s UConnect digital in-vehicle HMI experience
● Created FCA’s first interactive USB steering wheel to prototype steering wheel controls
● Developed hi-fi prototypes for successful concept pitches to FCA designers, VPs, and CEO
● Rapidly generated prototypes using HTML, CSS, JS, jQuery, Arduino, Raspberry Pi
● Ideated for Chrysler’s Portal UX Concept vehicle, presented at CES 2017

### Creative Usability Engineer @ Delphi
Jan 2013 – Jan 2014
● Built interactive prototypes for the future of Fiat Chrysler and Ferrari in-vehicle HMI experiences
● Developed and prototyped HTML, CSS, JS, jQuery model for Ferrari cluster prototype
● Introduced Responsive Design to FCA with a mobile web portal design and HTML prototype
● Developed a responsive web experience for V2X demonstration at ITS World Congress
● Designed and developed kiosk UI for Delphi Investor Show using HTML, CSS, JS, jQuery


## Education
### Master in Human Computer Interaction
Carnegie Mellon University

### Dual-degree with Carnegie Mellon University
Universidade da Madeira

### Bachelor of Science in Information Technology
Oakland University


## Contact & Social
- LinkedIn: https://linkedin.com/in/rj-villaflor-27273225
- Portfolio: https://www.rjvillaflor.net

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Source: https://flows.cv/rjvillaflor
JSON Resume: https://flows.cv/rjvillaflor/resume.json
Last updated: 2026-04-13