# Ro Fernandez > Award-Winning Female Founder • Strategist • Product Lead • Process, Productivity & Operations Specialist Location: Spain, Spain Profile: https://flows.cv/ro I am a 'dreamer' with extraordinary 'doer' capabilities who is genuinely curious about the world and how it works. It is my passion to identify the beliefs and mental models that prevent humans from making the world a better place. I am here for YOU! I am passionate about people and the way their minds work. Particularly how a collective can leverage its knowledge and expertise to predict and build the future in a fair and effective manner. I have created a digital workspace (Novatools.org) that facilitates team collaboration and helps organizations to reduce waste - thought processes. A new way to implement processes. Throughout my career, I have authored books that share tools and methodologies related to product development, marketing, and business. Also, I am always on the lookout for new projects and extraordinary people who want to build the im'possible'. A few of my values: - To be a 'great human' first. - Empathetic approach to anything I do. - Defaulting to action, excited about results. - Passionate about design and creativity. - Obsessed with productivity. - I look 👀 at people with admiration and curiosity. ## Work Experience ### Founding Partner & Principal Advisor @ Organization Labs Jan 2025 – Present Building the Future-Ready Employer. Creating the processes and environments to redesign how your organization actually works. ### Business Mentor @ Techstars Jan 2023 – Present | California, United States ### CEO & Co-Founder @ Novatools.org Jan 2017 – Present | Greater Toronto Area, Canada Nova is a process management platform(SaaS) that turns how your company operates into guided, repeatable processes — so your team works together, stays aligned, progress becomes automatic, and you get to results faster. www.novatools.org ### Founder @ Play&Tell Jan 2015 – Present | Toronto, ON We create high-performance cultures built on clarity, alignment, and disciplined execution. By understanding the human reality of the workplace, we help teams make better decisions and achieve goals faster with lower burnout. We trade confusion for confidence and silos for cooperation—setting every team up for success. www.playandtell.com ### Director of Product Management and Operations @ Play MPE® Jan 2022 – Jan 2026 | Toronto, ON Play MPE is the leading music distribution platform for radio and mass media, partnering with industry leaders like Universal and Warner to deliver music to the right tastemakers. - Market Leadership: Launched a new product category and service in under 9 months, establishing the firm as a top-tier music industry competitor. - Scalability: Pivoted core offerings to support B2C at scale while maintaining high-touch support for major music labels, expanding the Total Addressable Market (TAM). - Process Optimization: Transformed product delivery cycles, increasing release frequency from 3 to 24+ per year through optimized workflows and team alignment. (increased product, design and development velocity by 700% and reduced costs by 15%) - Board-Level Strategy: Collaborated with the CEO and Board to define and implement a long-term strategic roadmap, delivering all milestones on schedule. - Systems Design: Built a scalable internal ecosystem to support rapid growth and multi-product integration while supporting the team and creating a safe and healthy work environment ### Book Author @ Amazon Books Jan 2021 – Jan 2024 | Vancouver, British Columbia, Canada - Leading Better Meetings - The Art of Asking Powerful Questions - The Product Manager's Playbook - Yomi: Play to Win - Visualize a Pig named Pinn - The Art of Cultivating Happiness + Others ### Lead Product Manager @ Versett Jan 2021 – Jan 2023 | Toronto, Ontario, Canada ### Product Manager @ Play MPE® Jan 2021 – Jan 2022 | Vancouver, British Columbia, Canada - Defined and led the strategy and product direction of a new product category. - Created and implemented new processes and team norms to increase productivity by 30%. - Defined product direction and feature specifications for their Caster migration to React. - Contributed to the overall product strategy, initiated and provided detailed product specifications, and oversaw the implementation. - Worked closely with Designers and Developers during the product cycle and the development of their design system while maintaining a strategic overview. ### IBP & Marketing Instructor @ ILAC International College Jan 2019 – Jan 2021 | Vancouver, Canada Area I teach marketing, advertising, project management, and business strategy. - Advertising & Integrated Brand Promotion. - Project Management. - Digital Media Marketing for Business Decisions & Digital Marketing and Business Analytics. ILAC International College is an accredited private career college that offers programs in Business, Sales & Marketing, Communications, and Customer Service. ### CEO & Co-Founder @ BoldPoint Studio Jan 2013 – Jan 2019 | Toronto, Canada Area Strategy, Design, and Product Agency for companies like Hotel X, St. Damase, The Graphic Arts Building, Qiiq, etc. 1) Marketing & Product Manager at W5GO & Qiiq - Collaborating with engineering and design teams to hit product goals and respond to our customer needs/pains. - Executed market research and translated technical details into customer benefits and new product features, while defining brand value proposition and product roadmaps. - Led the product design, development, delivery, testing, and usage of the product and functionalities. Collaborated with stakeholders to define product vision and communicate it to the marketing and development team. - Analyzed the usability of the app, website and each episode and suggested UX design solutions. 2) Design and Marketing Manager at J.I.S Contract Furniture (St.Damase) - Managed and Designed a 4000sqft office in the historic Graphic Arts Building in downtown Toronto for a high-end diamond merchant. - Custom furniture design for the Hilton Pearson Airport. - Implemented new processes, internal communication and project coordination strategies (CRM, TeamWork strategies, team meetings, innovation tools, hiring systems, project management strategies and task management) 3) Product and Process Optimization specialist at Barcelona Appliances (Inventory Management, POS, Delivery Process Development, and Implementation) ### Marketing Strategist @ Silfab Solar Inc. Jan 2017 – Jan 2018 | Toronto, Canada Area Responsible for developing and managing marketing projects. - Responsible for successfully design, build and manage trade shows, while staying significantly under budget (Coordinating the logistics of the product selection and display preparation, shipping, booth set up and dismantling, and budget management) - Supported sales growth with marketing materials, social media marketing, UX design, Branding, and promote and expand awareness of the Silfab’s products and service - Designed and Developed a new packaging for Silfab's product increasing efficiency and brand awareness while staying reducing the cost of their packaging. - Designed, managed and implemented the development of a new Product Warranty registration, a new intranet, and a new Sign-in platform for clients visiting Silfab's manufacturing facility. - Support customers/distributors with collateral, sales training and best practices - Developed the marketing strategy based on insight, trends and market research. - Support HR to develop a new brand culture, new processes, and activities. - Designed and manage the construction of new corporate office space to improve team communication, productivity, creativity, and motivation. - Coordinated and developed best practice to rapidly implement Silfab's brand in the new facility in USA. ### Head of Operations & People @ Royal Oak Tree Services Inc Jan 2014 – Jan 2017 | Mississauga Project management for a tree planting company based in Vaughan. - Managed city tree planting projects in Mississauga, Markham, Oakville, approximately $3M contracts each. - Coordinated logistics and tracked progress. - Managed Marketing and business plans. ### Marketing and Product Manager @ Daily Delivery Jan 2013 – Jan 2013 | Vancouver, Canada Area - Examined business needs, designed a creative marketing plan, and implemented systems for ongoing improvements to marketing initiatives. - Completed marketing research and managed promotional events. - Led the product design, development, delivery, testing, and usage of the product and functionalities. Collaborated with stakeholders to define product vision and communicate it to the marketing and development team. - Conducted secondary research to evaluate Daily's Delivery competitive advantage. ### Lead Product Strategy & Visual merchandising @ Bijou Brigitte - modische Accesoires AG Jan 2012 – Jan 2012 - Oversaw the selection and liaison process for a range of contractors and suppliers. Independently managed the design and installation of window displays for all Bijou Brigitte stores in the Catalonia area. - Consistently delivered under short timelines, executing fresh designs for a dozen Bijou Brigitte retail locations bi-weekly. - Demonstrated adaptability and resourcefulness in dealing with a variety of dimensions and spatial configurations, while adhering to strict brand guidelines. ### Account Manager @ Schibsted Spain Jan 2011 – Jan 2012 | Tarragona Area, Spain Schibsted Media Group is an international media group with 8000 employees in 22 countries. Our strategy to become a global leader within our fields is bold. It consists of three elements that work seamlessly together: Online Marketplaces, Growth and Media Houses - Acted as a Digital marketing expert helping clients build the right strategies. - Conducted personal visits, followed up on leads, and closed sales through lease signings. - Created marketing plans, contracts and services that were uniquely tailored to each customer. - Coached customers and designed visual promotions. - Built a qualified lead database. Created, retained, and grew a portfolio of strategic partnerships with the local business community, and tracked sales activities in CRM. - Provide insights to improve Customer Success. - Build online marketing strategies - e-commerce B2B consultant ### Product Strategy and Designer @ MAB Food & Wine Jan 2011 – Jan 2012 | Montbrio, Spain Marketing and product development manager of company that, starting from nothing, reached 500,000 Euros in revenue within 1 year. - Contributed to the sale and innovation of new products and technologies, with a focus on long-term business growth. - Worked with the marketing, sales, and procurement teams of Montbrio D.O. to meet, translate and evaluate their consumers’ needs. - Web Design. (UX and Design Thinking) - Product Development. (Packaging and Branding) - Managed local events, including design and installation of functional event spaces and creative product displays. ### Brand & Creative Manager @ MAB Food & Wine Jan 2011 – Jan 2011 ### Interior Designer, Store and Construction Lead @ Dins Jan 2009 – Jan 2010 | 8, Plaza Llibertat , Reus - Designed interior and exterior spaces, specializing in kitchens, living rooms, and gardens. - This included on-site supervision of construction work according to set priorities and company requirements. - Managed the Dins retail space, including design and execution of window displays and showrooms. - Negotiated with suppliers, determined work schedules, and complied. http://www.dins.cat ### Interior Designer and AutoCAD Drafter (Internship) @ B Arquitectura Jan 2009 – Jan 2009 - Researched and conceptualized improvements to existing residential and commercial floorplans. - Constructed detailed architectural models based on floorplan designs. - Worked closely with architects and engineers to draft AutoCAD installations, and negotiated with suppliers for selection of wallpaper, carpeting, and other interior finishes. ## Education ### Master of Business Administration - MBA in Business, Management, Marketing, and Related Support Services ENEB - Escuela de Negocios Europea de Barcelona ### Universitat Oberta de Catalunya ### Master’s Degree in Marketing/Marketing Management, General ENEB - Escuela de Negocios Europea de Barcelona ### Masters Specialization in Coaching and Neurolinguistics (NLP) ENEB - Escuela de Negocios Europea de Barcelona ### Marketing in Market Research and Customer Behaviour Universitat Oberta de Catalunya ### Human Interaction with Computers (UX/UI Design) Universitat Oberta de Catalunya ### International Business Acsenda ### English in English Language and Literature/Letters Access International, MI ### Visual merchandising in Consumer Merchandising/Retailing Management MasterD ### Bachelor’s Degree Escola D' art i Disseny de Reus, EADR ## Contact & Social - LinkedIn: https://linkedin.com/in/rofern --- Source: https://flows.cv/ro JSON Resume: https://flows.cv/ro/resume.json Last updated: 2026-03-31