• Led the end-to-end redesign of Protect My Ministry, modernizing UX, improving clarity, and aligning the experience with broader Ministry Brands product standards.

• Primary product designer across Ministry Brands’ digital engagement portfolio, including Websites, Streaming, Media, and Communications platforms serving churches and nonprofits.

• Drive UX strategy and research initiatives to inform roadmap decisions, synthesize qualitative insights, and translate customer motivations into scalable product solutions.

• Design AI-powered tools, including a Studio AI product for ministry content workflows and an AI-driven website builder tailored to non-technical church leaders.

• Partner cross-functionally with Product, Engineering, and Marketing to ship intuitive, mission-aligned digital experiences with measurable customer impact.

· Strategically managed LinkedIn Ad campaigns, Twitter Ads, Google Display Ads, and Google Search Ads to drive 75+ conversions to the 2020 Veeva Commercial & Medical Summit Online

· Executed 10+ thought leadership and feature education webinar campaigns, through social, email, and digital marketing, increasing registration by 32% and attendance by 23% on average

with each consecutive webinar

· Successfully coordinated logistics and vendor management for all on-site booth and giveaway materials for Veeva at the 2019 Dreamforce Conference

· Successfully configured, managed and troubleshooted event app features and communications for 1525 users at the 2019 Veeva Commercial and Medical Summit

· Assisted in the development and editing of marketing content including, blogs, social posts, videos, corporate templates, and other program materials. Merchandise/repurpose existing content for internal and external use

· Conducted online research to help build complete, accurate contact lists for marketing and sales. Maintained list imports and ensured accurate synchronization between Pardot and salesforce.com databases

• Project manage large scale site and email marketing campaigns from inception to deployment for Old Navy US and Old Navy Canada

• Serve as the liaison between critical cross-functional business partners including Merchandising, Marketing, Creative, and Web Content Development during creative build and review process

• Ensure marketing collateral and functionality is flawlessly executed across devices through QA and review marketing promotions prior to launch

• Communicate site experience and deliver content assets to Web Developers and communicate dynamic email build instructions through Salesforce

• Assisted in the translation of marketing copy to French for the French Canadian market

• Enhance customer experience through participation in A/B testing strategies

• Promoted from Intern to Lead, Aug 16

• Created our very first company style guide after researching over 20 style guides of successful firms and Berkeley branding, which introduced a backbone for branding and design compliance to the SCET marketing department, resulting in strengthening of our digital and physical brand

• Improved open and click rates of our weekly newsletter and campaigns each by 100% through A/B testing strategic changes in content and visual layouts to our 3000+ entrepreneurs in the Silicon Valley globally

• Redesigned and aesthetically improved the 2016 and 2017 Promotional Booklet for the SCET Engineering Leadership Professional Program for 100 engineers and entrepreneurs of companies such as Google, Yahoo and Cisco, by transferring content from Word to InDesign

• Design booklets, flyers, and certificates for Berkeley IEOR classes and events

• Provide design advice to SCET web team

• Write articles on current tech news and events/classes at the Center

• Post live feeds, photos, and event marketing on social media accounts such as Facebook and analyse metrics to improve outreach