# Roanna Cheng > Product Design @ Ministry Brands | Mission Tech Location: San Francisco Bay Area, United States Profile: https://flows.cv/roanna I design digital products that help churches and nonprofits engage their communities more effectively and meaningfully. As the lead designer across Ministry Brands’ digital engagement portfolio, I shape the experience strategy for Websites, Streaming, Media, and Communications platforms. I’ve led major product redesigns and drive UX research that informs roadmap and product direction. Most recently, I’ve been designing AI-powered solutions - including a Studio AI tool for ministry content workflows and an AI-driven website builder built for busy, non-technical church leaders. My background blends research, marketing, and design (with roots at UC Berkeley, Go Bears!). I care about building intuitive, responsible tools that remove friction and support meaningful work. View my portfolio: roannalin.com ## Work Experience ### Product Designer @ Ministry Brands Jan 2022 – Present - Led the end-to-end redesign of Protect My Ministry, modernizing UX, improving clarity, and aligning the experience with broader Ministry Brands product standards. - Primary product designer across Ministry Brands’ digital engagement portfolio, including Websites, Streaming, Media, and Communications platforms serving churches and nonprofits. - Drive UX strategy and research initiatives to inform roadmap decisions, synthesize qualitative insights, and translate customer motivations into scalable product solutions. - Design AI-powered tools, including a Studio AI product for ministry content workflows and an AI-driven website builder tailored to non-technical church leaders. - Partner cross-functionally with Product, Engineering, and Marketing to ship intuitive, mission-aligned digital experiences with measurable customer impact. ### Field Marketing Associate @ Veeva Systems Jan 2019 – Jan 2020 | San Francisco Bay Area · Strategically managed LinkedIn Ad campaigns, Twitter Ads, Google Display Ads, and Google Search Ads to drive 75+ conversions to the 2020 Veeva Commercial & Medical Summit Online · Executed 10+ thought leadership and feature education webinar campaigns, through social, email, and digital marketing, increasing registration by 32% and attendance by 23% on average with each consecutive webinar · Successfully coordinated logistics and vendor management for all on-site booth and giveaway materials for Veeva at the 2019 Dreamforce Conference · Successfully configured, managed and troubleshooted event app features and communications for 1525 users at the 2019 Veeva Commercial and Medical Summit · Assisted in the development and editing of marketing content including, blogs, social posts, videos, corporate templates, and other program materials. Merchandise/repurpose existing content for internal and external use · Conducted online research to help build complete, accurate contact lists for marketing and sales. Maintained list imports and ensured accurate synchronization between Pardot and salesforce.com databases ### Assistant Producer, Marketing Content Operations @ Old Navy Jan 2017 – Jan 2019 | San Francisco Bay Area • Project manage large scale site and email marketing campaigns from inception to deployment for Old Navy US and Old Navy Canada • Serve as the liaison between critical cross-functional business partners including Merchandising, Marketing, Creative, and Web Content Development during creative build and review process • Ensure marketing collateral and functionality is flawlessly executed across devices through QA and review marketing promotions prior to launch • Communicate site experience and deliver content assets to Web Developers and communicate dynamic email build instructions through Salesforce • Assisted in the translation of marketing copy to French for the French Canadian market • Enhance customer experience through participation in A/B testing strategies ### Student Marketing/Operations Lead & Graphic Designer, Sutardja Center for Entrepreneurship & Tech @ University of California, Berkeley Jan 2016 – Jan 2017 | Berkeley, CA • Promoted from Intern to Lead, Aug 16 • Created our very first company style guide after researching over 20 style guides of successful firms and Berkeley branding, which introduced a backbone for branding and design compliance to the SCET marketing department, resulting in strengthening of our digital and physical brand • Improved open and click rates of our weekly newsletter and campaigns each by 100% through A/B testing strategic changes in content and visual layouts to our 3000+ entrepreneurs in the Silicon Valley globally • Redesigned and aesthetically improved the 2016 and 2017 Promotional Booklet for the SCET Engineering Leadership Professional Program for 100 engineers and entrepreneurs of companies such as Google, Yahoo and Cisco, by transferring content from Word to InDesign • Design booklets, flyers, and certificates for Berkeley IEOR classes and events • Provide design advice to SCET web team • Write articles on current tech news and events/classes at the Center • Post live feeds, photos, and event marketing on social media accounts such as Facebook and analyse metrics to improve outreach ### Student Marketing/Operations and Graphic Design Intern, Sutardja Center for Entrepreneurship & Tech @ University of California, Berkeley Jan 2016 – Jan 2016 | Berkeley, CA ### Student Assistant to the Dean, College of Environmental Design @ University of California, Berkeley Jan 2016 – Jan 2016 | Berkeley, CA • Designed promotional materials • Drafted and managed correspondence • Created and managed spreadsheets • Submitted and tracked purchase orders • Managed room reservation process in the Dean’s Office • Archived and documented paperwork ### Marketing Intern @ Ponga Jan 2016 – Jan 2017 | The Batchery, Berkeley, California • Springboarded Ponga into Facebook and LinkedIn limelight after creating personas and realistic user interactions between interior designers and their clients to showcase the use of Ponga to the interior design community virtually and at design expos such as SF Design Week • Increased Ponga’s following on Pinterest by 50% through creating and implementing a comprehensive Pinterest marketing strategy • Marketed my own experience of using Ponga for a personal interior design project through a Medium blog which has gained over 100 views • Informed Ponga Founder of market research and insight to develop best practices for collaboration using Ponga ## Education ### Integrative Biology in Human Biology and Health Sciences University of California, Berkeley ### UX Immersion CareerFoundry ### Diploma David Douglas High School ### Epsom Girls' Grammar School ## Contact & Social - LinkedIn: https://linkedin.com/in/roannacheng - Portfolio: http://www.roannalin.com --- Source: https://flows.cv/roanna JSON Resume: https://flows.cv/roanna/resume.json Last updated: 2026-04-13