Responsible for the company’s entire product design function—from vision and systems to execution across all platforms

Directed a 70+ person design organization with $20M OPEX, partnering with VPs and executives to align vision, KPIs, and long-term roadmaps

Led monetizable products accounting for 60% of Facebook’s incremental revenue (~$25B/quarter) and launched Meta Verified, driving $300M in quarterly revenue

Defined and launched Facebook’s Visual Systems & Branding language, enabling scalable design across web, mobile, and enterprise-facing tools, contributing to $3.3B in event-based revenue

Led the design and experience for Meta's AI Stickers which were the first generative AI feature launched in the Facebook app

Delivered the complete redesign of Facebook.com ahead of schedule, increasing performance by 30% and improving navigation for both consumer and business workflows

Influenced multi-organization alignment through executive-level storytelling, prototypes, and design strategy

Drove cross-functional alignment across Product, Engineering, Data Science, Brand, and Research to set priorities and deliver cohesive execution

Owned Facebook Design Camp, the foundation for Meta’s learning and development program, serving as executive sponsor for training initiatives supporting 600+ designers and leaders

Built and led the team responsible for UX design of Project Titan (autonomous vehicle initiative), collaborating across engineering, research, and executive leadership

Partnered with autonomy and AI teams to prototype intelligent UI behaviors, integrating predictive driving inputs and multimodal feedback for safer, smarter interactions

Presented prototypes to senior leadership to influence vision, execution, and compliance decisions

Engaged with regulatory and government stakeholders to ensure user experience and product decisions aligned with compliance requirements

Created and managed the studio’s inaugural UX Design team dedicated to designing “next-generation” tools and innovative consumer experiences

Led UX for internal tooling used by technical artists and production teams, improving pipeline efficiency and enabling faster iteration for large-scale animated content

Designed workflow optimization, role-specific interfaces, and data-intensive environments similar to developer tools and enterprise SaaS

Partnered with engineering and product leadership to prioritize application features and release schedules

Head of Design for Harman’s Aha mobile and overall platform experience, overseeing integration into OEM and aftermarket automotive stereo head units

Partnered with GM to define BYOD user experiences that supported growth and adoption goals

Contributed to product strategy and business objectives, strengthening market positioning