# Rob Borja > Design Leader • Cross-Functional Collaborator • Design Craft & Excellence • AI Design • Org Builder & Mentor Location: San Francisco Bay Area, United States Profile: https://flows.cv/robborja I’m a Head of Product Design with experience leading multi-disciplinary teams and shaping product vision at scale. For over 20 years, I’ve built design organizations and delivered products used by billions, from Meta’s digital ecosystem to Amazon’s Kindle to Apple’s hardware innovation. What sets me apart is my ability to zoom out to shape strategy with executives and drive business impact, then zoom in to refine the craft at the whiteboard or pixel-level. I move fluidly between defining vision for global platforms and rolling up my sleeves to prototype interactions, ensuring excellence at every level. This player-coach approach has been core to delivering experiences that drive engagement, strengthen brand identity, and create lasting value. As a leader, I’m deeply passionate about people. I focus on building high-performing teams where craftsmanship, collaboration, and accountability thrive. Mentoring future leaders and empowering designers to do the best work of their careers energizes me. I believe in creating environments where clarity of purpose meets creative freedom, and where teams feel supported to push boundaries and raise the bar for what is possible. For me, great design is about solving the right problems with both strategic thinking and meticulous craft. It is about creating products people love to use, building teams that love what they do, and scaling creativity through sustainable systems and thoughtful leadership. ## Work Experience ### Head of Product Design @ Flow Jan 2026 – Present Responsible for the company’s entire product design function—from vision and systems to execution across all platforms ### Director of Product Design @ Meta Jan 2017 – Jan 2025 Directed a 70+ person design organization with $20M OPEX, partnering with VPs and executives to align vision, KPIs, and long-term roadmaps Led monetizable products accounting for 60% of Facebook’s incremental revenue (~$25B/quarter) and launched Meta Verified, driving $300M in quarterly revenue Defined and launched Facebook’s Visual Systems & Branding language, enabling scalable design across web, mobile, and enterprise-facing tools, contributing to $3.3B in event-based revenue Led the design and experience for Meta's AI Stickers which were the first generative AI feature launched in the Facebook app Delivered the complete redesign of Facebook.com ahead of schedule, increasing performance by 30% and improving navigation for both consumer and business workflows Influenced multi-organization alignment through executive-level storytelling, prototypes, and design strategy Drove cross-functional alignment across Product, Engineering, Data Science, Brand, and Research to set priorities and deliver cohesive execution Owned Facebook Design Camp, the foundation for Meta’s learning and development program, serving as executive sponsor for training initiatives supporting 600+ designers and leaders ### UX Design Manager - Special Projects Group @ Apple Jan 2015 – Jan 2017 Built and led the team responsible for UX design of Project Titan (autonomous vehicle initiative), collaborating across engineering, research, and executive leadership Partnered with autonomy and AI teams to prototype intelligent UI behaviors, integrating predictive driving inputs and multimodal feedback for safer, smarter interactions Presented prototypes to senior leadership to influence vision, execution, and compliance decisions Engaged with regulatory and government stakeholders to ensure user experience and product decisions aligned with compliance requirements ### Principal UX Designer @ DreamWorks Animation Jan 2012 – Jan 2015 Created and managed the studio’s inaugural UX Design team dedicated to designing “next-generation” tools and innovative consumer experiences Led UX for internal tooling used by technical artists and production teams, improving pipeline efficiency and enabling faster iteration for large-scale animated content Designed workflow optimization, role-specific interfaces, and data-intensive environments similar to developer tools and enterprise SaaS Partnered with engineering and product leadership to prioritize application features and release schedules ### Director of User Experience @ Harman International Jan 2011 – Jan 2012 Head of Design for Harman’s Aha mobile and overall platform experience, overseeing integration into OEM and aftermarket automotive stereo head units Partnered with GM to define BYOD user experiences that supported growth and adoption goals Contributed to product strategy and business objectives, strengthening market positioning ### Head of User Experience and Design @ Life360 Jan 2011 – Jan 2011 Core member of the leadership team that secured $5.5M in Series-A funding by demonstrating product vision and design execution Drove 30% growth of user base to 6M families in six months by redesigning family-focused products Directed the UX for Life360’s mobile apps and website, ensuring safety, location-sharing, and wellness features were intuitive and engaging ### Lead Interaction Designer @ Amazon Lab126 Jan 2008 – Jan 2011 Led UX design for the Amazon Kindle ecosystem across four generations and nine devices, including mobile apps, simplifying reading, purchasing, and content workflows for millions of customers Created the iconic "Boy Under the Tree" motif for Kindle, still central to Amazon’s identity Developed innovative solutions leading to patentable designs adopted across Amazon platforms Oversaw interaction flows, prototypes, and aesthetics to deliver a cohesive Kindle user experience ### Sr. Application UI Designer @ McAfee Jan 2000 – Jan 2007 ### Web Producer @ Driveway, Inc. Jan 2000 – Jan 2001 ### Sr. Designer & Ops Coordinator @ Ticketmaster Online Citysearch Jan 1997 – Jan 2000 ## Education ### Business Administration in Marketing San José State University ### Graphic & Visual Design Chaminade University of Honolulu ## Contact & Social - LinkedIn: https://linkedin.com/in/robborja --- Source: https://flows.cv/robborja JSON Resume: https://flows.cv/robborja/resume.json Last updated: 2026-04-13