• Specialized in unlocking innovation best practices and product experiences for product teams across various industries.

• Collaborated with start-ups, enterprise, B2B, and consumer-facing products to drive product development and success.

• Utilized design skills to create engaging and user-friendly product experiences.

• Achieved measurable impacts on product success through innovative design solutions.

Managed +3 Maps horizontal design team to support 4 Uber apps focused on elevating Maps design frameworks, design engineering and rapid prototyping expertise.

UGC Maps places framework decreased 3rd party data dependencies by 98%, 3% reduction in courier undelivered orders, 5% improvement in delivery efficiency for urban apartments.

Introduction of 3D mapping and AR features for airports, decrease in late arrivals and canceled rides for 50 top US airports.

• Utilized data-driven insights and qualitative user research to drive product design decisions and improve rider experience.

• Led a team of +4 designers in UX redesign strategy for Uber Trip Experience, resulting in a 6% decrease in cancelations and improved driver arrival to start time by prompting riders when to start heading to their pick up spot for timing pick ups.

• Implemented a new ad discovery framework supporting +$300m ads inventory, enhancing user engagement and revenue.

• Lead Design, Product and Engineering collaboration on 2020 Product Review Process and Measuring for High Quality UX Playbook resulting in improved cross team operations, roadmap planning and overall alignment between design, product, engineering and marketing teams.

LG America Research and Development.

I lead an endlessly curious team of UX designers, User Researchers and Prototypers working on retail platforms, health at home, mobility services (MaaS), autonomous vehicles (AV), AI, IoT, robotics, data services and blockchain/DLT enabled opportunities.

At LG America Research & Development we focus on moving LG into new industry defining product categories using market driven and user focused methodologies. We are a hypotheses and experiment driven product team that moves quickly to validate and build new experiences for both consumers and business partners.

We research pain points, define concepts, validate our hypothesis, design, test and ship product.

• Manage a team of UX, UXR and Prototypers

• Empower and champion design and user research inside an engineering-led organization, and established design as a leading force of innovation.

• Promote rapid prototyping and user testing methodologies to reduce cost and risk of innovation product validation.

• Run internal and external design thinking workshops both in Silicon Valley and Korea to educate and inspire through Lean UX, Hypothesis Driven Validation processes and promote bottoms up innovation efforts inside of large organizations.

• Shipped productivity focused LG MeetingBoard (All in one 86'" and 65" interactive display product for corporate meeting experiences).

• Shipped Promota for iOS (Affordable Signage for small business owners)

Designing the webOS TV Experience for LG

• Responsible for managing and leading a team of UX, visual design, user research and prototypers to explore 2017 LG webOS AI TV concepts.

• Led team to define & design LG's webOS store in store retail experience.

• Support the product design team for 2 LG webOS smart watch concepts.

• Part of webOS Apps and Frameworks Team and supported definition and design of application framework patterns and visual design language style guide.

• Co-designed TV applications with external application partners for: USA Today, Netflix, UFC and Vimeo.

Dramatically simplifying the user experience on the LG's Smart TV. It went on to increase LG’s 2014 TV sales, becoming a reviewers favorite and winning several UX awards including two Red Dot Communication Design Awards.