# Rob Daly

> Staff Frontend Engineer | Design Systems, Platform UI, AI Workflows | React, TypeScript, Next.js

Location: San Francisco, California, United States
Profile: https://flows.cv/robdaly

Staff-level engineer specializing in frontend platform architecture, design systems, and developer experience at scale.

I focus on building shared frontend platform capabilities and engineering workflows that help teams ship product features faster, safer, and more consistently across complex product surfaces. My work spans React/TypeScript application architecture, web performance optimization, cross-team technical strategy, and AI-assisted product and engineering workflows.

Recently, I’ve led development across Eventbrite’s creator tooling ecosystem, improving performance, onboarding velocity, and platform consistency while mentoring engineers and helping shape architectural direction across teams.

I’m particularly interested in the future of frontend platform engineering, including AI-assisted development workflows, automated code quality systems, and tools that amplify engineering teams.

Core strengths:
• Frontend platform & design systems
• Org-scale architecture & technical strategy
• Performance and Core Web Vitals optimization
• Cross-team technical leadership & mentoring
• Micro-frontend and BFF adoption

## Work Experience
### Staff Software Engineer @ Eventbrite
Jan 2022 – Present | Remote
Lead frontend platform, architecture, and high-visibility product initiatives across Eventbrite’s Creator and Marketing ecosystems, driving monetization launches, performance improvements, and org-wide engineering enablement.

- Led frontend technical direction for complex cross-team initiatives spanning domains and codebases, influencing architecture direction across multiple product surfaces.
- Led migration of email messaging tool to micro-frontend and BFF architecture with core web vitals monitoring and established performance benchmarks.
- Designed shared headless table library used across codebases and design system surfaces to standardize UI patterns and accelerate development.
- Led modernization of legacy marketing tools (TypeScript, React Query, modern testing), improving web performance scores and long-term maintainability.
- Served as web performance SME, delivering optimizations that more than halved LCP and created org-wide performance monitoring tool.
- Founding member of company’s AI Guild, shaping company-wide AI adoption strategy and standardizing best practices for AI engineering workflows.
- Led AI focused engineering projects for UI migrations and bug resolution showing 60% engineering time savings.
- Built frontend onboarding curriculum and regularly presented on frontend architecture, platform patterns, and modern web development practices.

### Technical Team Lead @ CoStar Group
Jan 2021 – Jan 2021 | Richmond, Virginia, United States
-	Led a team of 4 full time developers and an intern that specialized in development for our CRM system, using a micro frontend architecture
-	Helped with large scale data integrations from acquired companies and helped architect complex systems
-	Ran agile processes like standup, sprint planning, sprint grooming, etc.
-	Worked with multiple teams all across the country
-	Managed CI/CD pipelines and performed software deployments

### Senior Software Developer @ CoStar Group
Jan 2019 – Jan 2021 | Richmond, Virginia Area
-	Created and maintained web tools for the field research department, a subset of the company’s overall research organization.  The tech stack included React, Redux, Typescript, Node, and GraphQL
-	Lead developer on a native iOS (Swift) application our team was tasked to build.  This app included MapKit implementations, Core Data storage, and resilient networking due to limited network availability
-	Led PR reviews, mentored team members, and interviewed candidates
-	Hosted software architecture discussions and lunch and learn presentations

### Software Developer @ CoStar Group
Jan 2017 – Jan 2019 | Richmond, Virginia Area
-	Full stack web development of internal tools for our research department. The tech stack included React, Redux, Typescript, Node, and GraphQL
-	Developed common component libraries and utility libraries for functionalities such as internationalization, PDF manipulation, geospatial analysis
-	Followed agile development process in a fast-paced environment

### Web Developer @ ForeFlight, LLC
Jan 2015 – Jan 2016
• Utilized React JS, Flux, and Python to build the interactive web version of the ForeFlight mobile app.
• Primary web developer for Logbook product team.
• Created content from design mockups with CSS and used preprocessors like Sass.
• Wrote high quality unit tests in both Python and JavaScript.
• Implemented automated tasks via Gulp and consistent coding practices with ESLint.
• Practiced agile development methodology in a fast-paced environment.

### BioMedical Engineering Manager @ TriMedx
Jan 2013 – Jan 2015
•  Managed and developed a team of 18 clinical engineers who specialized in the biomedical, laboratory, and diagnostic imaging modalities across an expansive network of hospitals.
•  Ensured medical equipment in hospitals are in compliance with Joint Commission, CAP, & CMS standards.
•  Forecasted future equipment maintenance training to continually develop employees.
•  Saw that all preventative maintenance, repairs, and alerts/recalls were handled and exceeded our performance metrics.
•  Managed high dollar dollar budget and have experience in building budgets for upcoming fiscal years.
•  Worked with many different vendors: Negotiated contracts for new devices, approved or disputed invoices, upheld good relations through monthly meetings, etc.
•  Championed numerous cost saving initiatives, such as eliminating unnecessary service contracts, increasing equipment uptime, and optimizing the use of national and regional field service engineers through Excel Solver.
•  Kept customer satisfaction high through daily rounding and by building a reliable team dedicated to customer service and patient safety.
•  Project leader for equipment installations and consultant on capital equipment purchasing committee.


## Education
### Bachelor of Science in Industrial and Systems Engineering
Binghamton University

### Front End Engineer
The Iron Yard


## Contact & Social
- LinkedIn: https://linkedin.com/in/dalyrobert

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Source: https://flows.cv/robdaly
JSON Resume: https://flows.cv/robdaly/resume.json
Last updated: 2026-04-12