• AVANOS: Enterprise online security and e-commerce optimization UX/EUX/CX consultant.

• Developed a robust internal application (CPP DataPortal) designed to empower CPP employees & financial analysts with streamlined access to internal datasets, explicitly tailored for investment research, modeling, & predictive analytics.

This specialized platform facilitates data requests both by individual users & on behalf of others, significantly enhancing collaboration & operational efficiency.

Key features of the CPP DataPortal include:

• User-Centric Design: Created high-fidelity interactive designs and prototypes within Figma Enterprise, focusing on ease-of-use, intuitive navigation, and rapid access to thousands of databases, tables, and views.

• Advanced Security Integration: Seamlessly incorporated AWS Identity and Access Management (IAM), Security Assertion Markup Language (SAML), and tag-based permissions, ensuring secure and compliant data handling aligned with organizational policies.

• Automated Repository Management: Integrated automated GIT repositories stored in Amazon S3 buckets, enabling structured version control, simplified management, and secure storage of database assets.

• Approval Workflow: Engineered a comprehensive approval interface for data owners and stewards, providing clear oversight, accountability, and expedited processing of data access requests.

• This project was executed within a three-month short-term engagement, delivering targeted enhancements to the internal portal’s user experience and data management capabilities, thus directly supporting critical financial analyses and investment decisions.

• Spearheaded the creation/development of MKTG.AI, a pioneering AI-powered asset management platform significantly streamlines centralizes access to digital assets for marketing teams, agencies, and enterprises.

• Innovative platform offers advanced features for brand auditing, asset management, managing social media campaigns, boosting efficiency and collaboration.

• MKTG.AI integrates seamlessly with major cloud services like BOX, DropBox, Google Drive, and Frame IO, establishing a unified hub managing digital assets.

• Pivotal role in consolidating over $1 million in monthly social advertising expenses, optimizing client operations across key social platforms, including Facebook, Instagram, LinkedIn, Twitter X, YouTube.

• Efforts culminated in presenting platform's complex offerings alongside CEO/COO, successfully securing $3M+ in financing from Direxion & SPARC Group.

• Led the first UX/UI iteration for a new video editing suite incorporating new 3D social immersive tools into Meta Quest mixed‑reality platform.

• Reinvent end‑to‑end creative workflows and empower editors to produce truly immersive spatial video and audio for Quest. I drove the hands‑on design and prototyping Meta’s new virtual reality editing suite.

• Transformed complex interaction models into clear, actionable specs while aligning rigorously with Meta’s privacy and platform‑security requirements. Close collaboration with creative directors and cross‑disciplinary teams ensured a single, cohesive design vision and yielded breakthrough UI components purpose‑built for Quest’s 3‑D environment —gestural, voice, and controller interactions that feel native in mixed reality.

• Cultivated a culture of open innovation inside a highly confidential setting, integrating disparate design streams into a common language within Meta’s central design system.

The result was a faster, more unified creation pipeline that sparked fresh thinking across internal and partner teams and raised the bar for immersive user experiences on Meta Quest.

• Responsible for building and managing international UX design practice.

• Direct report to company CEO & CIO. Member of Global SR management strategy team.

• Lead international UX/CX team focusing on Cemex’s online portal CEMEX-GO a B2B platform serving 60K customers in 29 countries with 250,000+ users processing 30,000 daily transactions representing 63% of $13 billion a year in net revenue amounting to $8.19 billion.

• Expanded UX/CX team from 27 to 150+ diverse members across 7 global locations, establishing modern design labs in key cities to enhance learning and client engagement.

• Installed “6 Pillars of EUX-D/CX/Product Design w/certified Agile training, tools & approach.

• Managed $16.55M budget, achieving $10.5M annual revenues in 2019 by implementing standardized design principles w/Agile methodologies.

• Launched UX/CX/Design labs for employee learning, promoting UX/CX best practices with state of the art venue for client/customer engagement, focus groups and ideation.

• Established the agency's first UX/CX design practice, leading a team of 15 diverse creatives and 65 engineers in India, to modernize New York City's web and mobile applications.

• Achieved standardization across DSS/DHS & OIT applications, significantly reducing the transition time for homeless veterans from 6-8 months to just one week, saving the city $4M monthly.

• Success led to the Mayor's office mandating our platform as the standard, with annual savings of $48M.

• Deployed a unified interface library across 300+ city applications, serving over 34,000 users, and set up a UX/CX lab to advance product development.

• Team ensured all new applications met ADA 508 and WCAG 2.1 standards, showcasing commitment to accessibility and innovation.

• Drove investor engagement securing mid 8-figure funding and its acquisition by ION Investment through strategic outreach.

• Successfully secured $22M from ION Investments by presenting complex platform offerings alongside the C-suite.

• Lead UX designer, I developed a new FOREX trading platform, MarketFactory’s suite including NEXUS, Reflector, and Whisper, enhancing user experiences through intuitive design and integration of technologies like Bootstrap, AngularJS, NodeJS, and RESTful JSON APIs with a C++ backend. • Platform processed over $300 billion in its first year, demonstrating its capacity for handling large trade volumes.

• Full-stack expertise facilitated close collaboration with engineering teams in New York and London, leading UI design and implementation.

• Conducted user research within banking and fintech security frameworks, developed UX assets; wireframes, high-fidelity designs, implemented responsive front-end architecture, ensuring adaptability.

• Private consultancy provided solutions across a diverse array of sectors, including Healthcare/Medical with 23andMe, Fintech through The Capital Group, Guardian Life, Factset Research Systems, Bloomberg, and Nectar Financial, eCommerce ventures with Global Custom Commerce (A Home Depot Company) and B&H Photo, Broadcast/Entertainment with ZLiving/Asia TV, NBC Universal, and the United States Olympic BMX Team, Apparel via NYC Alliance, Gurkha Luggage, J Mendel, Billabong, QuikSilver, Volcom, Fila, Helly Hansen, and Publishing with Hearst Media, significant strides were made in digital transformation and brand elevation.

• These projects involved developing modern brand identities, consolidating web presences onto advanced CMS platforms like Adobe Expression Manager, enhancing e-commerce workflows, and creating engaging, responsive designs for both web and mobile applications. The work spanned from comprehensive site redesigns to the development of new visual languages, ensuring a cohesive and updated online presence that resonated with target audiences and aligned with current market trends.

• In executing best practices in UX & Design, a user-centered approach was paramount, focusing on simplifying user experiences from complex systems to intuitive interfaces, as seen in Fidelity Investments’ application overhaul and the streamlined processes for the United States Olympic BMX Team’s online engagement. Techniques such as detailed wire framing, mood boarding, style guide, hand-on full-stack development of modern technologies like Bootstrap and AngularJS facilitated the creation of responsive, accessible designs. Implemented Google Analytics, GTM, MixPanel, and MouseFlow informed decisions.

• Collaborative brainstorming, stakeholder interviews, and a hands-on development process ensured that each project not only met but exceeded user expectations, setting a high standard for UX design across industries.

• Opened the United States offices in New York City.

• Developed portfolio of integrated digital and traditional services for US clients secured new relationships with TechSpace, Remy, Brugal, Wyndham Hotel Group, Hearst Media, PA Consulting and others.

• Developed strategic relationship with leading European and US based venture capital firms and secured equity positions in portfolio start-up for exchange of agency services successfully secured and generated start-up business financing of $4M

• Actively recruited & secured cross-functional, award winning staff of digital & advertising personnel to kick start agency.

• Led the comprehensive redesign of Bankrate.com, a top financial data aggregator with 10M+ monthly unique visitors.

• Successfully modernized Bankrate.com, significantly impacting user conversion rates and annual revenue by implementing modern web strategy resulting in 22% increase in user conversion contributing $8.5M in annual revenue.

• Spearheaded from concept to launch mobile application and responsive web solution for all customer facing products.

Investor relation / Presentations Lead :

• Strategic Narrative Development: Crafting a compelling investment narrative that highlights company’s unique value proposition, market potential, and technological innovations to capture the attention of potential investors and differentiate from competitors in the industry.

• Investor Targeting and Engagement: Identifying and engaging with potential venture capital firms, angel investors, and strategic partners that align with vision and growth stage. Implementing targeted outreach strategies to build relationships, communicate value, and secure funding commitments leading technology sale to YouTube.

Trailblazing Design Leadership

• Led dynamic 15-member UX team, spearheading groundbreaking launch of first cloud-based mobile/video advertising streaming platform integrating into 7 online platforms, catering to a massive audience of 500 million users globally.

• Unlocked a novel revenue stream of over $20 million, empowering partners such as Western Union, ESPN, Spotify, and Disney, Verizon, AT&T and T-Mobile to deliver precision-targeted ads in real-time

• Developed deployed first-ever cloud-based mobile audio & video ad platform, opening new $20M+ promotional space.

• Lead UX team and mobile engineers in the development of over 50 iOS/Android apps as streaming platforms for terrestrial broadcast video, podcasts and radio stations.

• During tenure as the Creative Director and Principal UX Design Strategist spearheaded the development of pivotal software applications and business systems for this innovative venture backed by buy.com (now TechSpace).

• Took initiative to assemble and mentor powerhouse creative and software engineering team comprising over 15 dedicated professionals.

• Transformed creative and development team into a professional services organization, evolving to become a pivotal revenue stream for the company which reached over $1M a month in sales.

Investor relation / Presentations Lead :

• Founding board member and Chief Creative Office holding pivotal role at UB Networks, a NASDAQ-listed CLEC.

• Strategic vision with alignment with the senior management raising a whopping $250 million from giants Nortel & AIG.

Under leadership, a solo venture burgeoned into a 250-strong team, with commendable annual billings of $66 million with an annual over head of $31M leading to revenues of $35M.

• Segmenting employees into focused work groups bolstered both efficiency & creativity. This winning strategy, coupled with avant-guard technological deployments, garnered attention by esteemed media outlets like CNBC & The New York Times.

• Diverse clientele encompassed 300+ accounts, ranging from fortune 100 companies to renowned action sports brands.

• Spearheading innovation by initiated the concept and execution of a server farm that collaborated with industry leaders and studios, allowing real-time editing capabilities for iconic movies like “Saving Private Ryan” collaborating with Steven Spielberg technical team reducing cost and time and improving efficiency by storing digital real-time copies of film assists.

• Pioneered a groundbreaking photo, video sharing, and streaming platform, achieving an unprecedented capacity to support 1 million concurrent video streams. This innovative platform revolutionized the digital landscape by offering unparalleled online access to broadcast TV and movies, setting a new standard for media consumption. “Interstream” was my brainchild and at its launch was serviced by over 400 Sun Enterprise 450 and 250 serves collocated at Level3 providing REAL Media Player, QuickTime Darwin Media server.

• Webby nominations in 2000 for The San Francisco 49ers & in 2001 for Surfline.com, acknowledging his stellar contribution to sports-focused digital design. Recognized with nine Adobe “Sites Of The Day” and clinched a Silver Medal InVision Award for e-commerce for Troublewear.com.

Co-founder/Transportation Technology Innovation Pioneer:

• Co-founded of one of California’s premier intermodal trucking firm with growth trajectory saw expansion to 11 terminals across 7 Western states, operating a fleet of 150 trucks

• Achieved impressive monthly billings surpassing $3million with an operational budget of $11.29m ($24.28M in 2024).

• Pivotal in introducing technological innovations, notably designing and implementing a pioneering cross-platform, multi- user relational database system.

• State-of-the-art system streamlined companies operations by electronically integrating with other shippers, automating a plethora of business and logistical tasks, and efficiently tracking a staggering 40 million pounds of cargo daily.

• Assumed and overseeing critical domains such as legal, HR, banking, and all technical facets, ensuring the company’s seamless and progressive operations.

• First of it’s Kind Comprehensive Web Platform Future focused vision led Tristar to be among the pioneering trucking firms in the U.S. to adopt and roll out a comprehensive web platform with transactional capabilities.