I've built 0→1 products and scaled platforms at roles in startups, Fortune 500 enterprise, and higher education. I thrive at the intersection of technology and design where concepts adapt to real-world conditions.
Experience
2025 — Now
With a strong focus on innovation and user experience, I have successfully aligned product strategies with business objectives while driving cross-functional collaboration. My efforts in executing efficient go-to-market plans have led to reduced launch timelines and improved customer acquisition with first of a kind products. I am passionate about fostering a culture of data-driven insights that empowers teams to excel and deliver exceptional results.
2024 — 2025
Core Impact enables data-driven decision-making for athletes and organizations with real-time actionable athletic performance insights about the physical motivations of sport performance, including muscle activation, heart rate, and respiratory rate. Its Digital Athlete Ecosystem (DAE) provides a sophisticated wearable system to improve performance analytics, injury-prevention and recovery workflows.
Led product lifecycle, technology, and business operations. End-to-end owner for the go-to-market strategy, product experience, research and development, and B2B and D2C pipelines. This role fused expertise in user experience research and design, hardware-software integration, sensor-embedded garments, and AI-powered data analysis to meet the rigorous demands of high-performance sports. Responsibilities included product, technology, and organizational management.
• Spearheaded the transformation of product concepts into market-ready solutions by delivering a comprehensive proof-of-concept that integrated all core components seamlessly into the user experience.
• Developed go-to-market strategies that included pricing structures for both wearable technology and SaaS platforms to maximize revenue potential and market penetration.
• Managed cross-functional teams to realize a baseball wearable MVP and accompanying SaaS mobile app while ensuring alignment with business objectives and user needs.
• Collaborated closely with the CEO to secure high-profile athlete endorsements and investor funding, enhancing brand visibility and credibility within the competitive sports technology landscape.
• Refined Ideal Customer Profiles and user journeys to identify high-value features, eliminating friction points for athletes and coaches while improving overall engagement with the product.
• Guided product development to achieve alignment with business goals while creating a highly desirable solution that resonates with athletes and elite baseball organizations.
2021 — 2023
United States
The Intel Robotics SDK provides software packages and pre-validated hardware modules for sensor data ingestion, classification, environment modeling, action planning, action control. Built on the Robot Operating System 2, it also features reference algorithms and working examples. The Robotics SDK addresses industrial, manufacturing, consumer market, and smart cities use cases, facilitating data collection, storage, and analytics across various nodes on the factory floor.
• Architected product experience for global autonomous mobile robotics SDK team across six initial releases, resulting in first hardware partner robotic development kit launch within one year and expanded responsibility for all Intel robotics products.
• Developed and executed an outside-in data acquisition strategy using field studies and user research to define key robotics product value propositions and to prioritize high-impact development efforts, increasing net promoter scores by 40%.
• Redesigned the out-of-box solution (mission critical KPI) in collaboration with engineering, achieving a 400% improvement in install time for the autonomous mobile robot product, surpassing competition and setting best-in-class benchmark.
• Executed product landscape mapping and user journey development, synthesizing stakeholder and user input for impactful feature definitions, achieving 95% stakeholder alignment on prioritized features.
• Orchestrated an efficient, cross-functional framework, uniting UX, engineering, project management, and CI/CD teams, which cut product documentation time per release from four weeks to under one week and becoming a model for other teams.
2019 — 2021
2019 — 2021
Santa Clara, CA
Pioneered novel multi-modal user experiences for Intel's generative AI architecture on an advanced projects team reporting directly to VP
Raja Koduri.
• Built four end-to-end prototype demonstrations, receiving positive feedback from executive leadership and
company-wide visibility.
• Prototyped an interactive PoC for deictic pronoun disambiguation (this, that, these, etc.) in mixed reality applications, achieving
a 90% accuracy rate on identifying correct referents in controlled testing scenarios and resulting in the "Best Talk" award for
Intel's internal audio AI conference.
• Led design efforts on SoundVision, an AI-powered creative suite that accelerated design and development pipelines for mixed
reality experiences, tripling team velocity within twelve months through streamlined workflows.
• Transformed visitor experience at Intel headquarters via touchless interactive systems, spatial compute behaviors, machine
perception, and AI-driven interactive experiences, reducing the novel system downtime by 320% and accelerating average
system recovery times from above 24 hours to less than 60 minutes while attracting agency attention as a model for corporate
HQ experiences.
2017 — 2019
Santa Clara, California
The Agency Inside, established in 2014, was tasked with modernizing Intel’s half-century-old brand to make it more innovative and appealing. Through high-profile marketing campaigns such as Super Bowl advertisements, the agency elevated Intel’s position on global brand rankings like Interbrand. They also leveraged celebrity partnerships and integrated technology into live events to better connect with millennial audiences. Notably, Agency Inside orchestrated the 2018 Winter Olympics drone show, which led to Intel achieving the highest levels of engagement on Facebook and Twitter during the event.
• Designed Intel-branded marketing activations ($250k - $1M/project) to showcase machine perception and AI technologies integrating Intel products across groups and divisions.
• Delivered pitches to senior/executive management.
• Recruited and directed cross-functional teams.
• Managed relationships across business units.
• Realized 3 unique HQ lobby experiences, the 2018 CES Keynote pre-show, and a live stage event with
Tiësto for Ultra Miami.
Education
The European Graduate School
MA
New College of Florida
BA
Broward College
Ringling College of Art and Design