We make it easy for a GC to close the sale of a bathroom renovation with a polished catalog they're proud to show, professional designs they choose to specialize in, materials and specs at their fingertips, and a brand that makes them look credible before they say a word.

The GC picks the designs they want to run with, gets great at delivering them, earns better economics per project, and the homeowner gets an outcome they love.

Building with AI: Lupra.ai for podcast lovers short on time, Starling personal assistant, much more via Claude Code, Cursor, Replit, et al.

Helping 100+ founders and leaders excel at the human side of building companies—from stakeholder management, to self-leadership to team leadership.

Leader of product management and design at Bright Breaks, where "Calm meets Peloton" for workday wellbeing.

Led all product development efforts for Tend.com, including market research, product roadmap, strategy, go-to-market, and sales.