Led the product design team responsible for the Coinbase Cloud platform experience. The Cloud platform helps developers access the tools and services needed to participate in the web3 ecosystem.

Joined as the first designer for the Developer platform organization, and built the design team responsible for the Square Developer platform experience. The product design team was responsible for all facets of the developer experience (logged-in console, documentation, API testing tools, payments SDKs). Built a brand design team to own assets for attracting developers and engaging them with unique content (marketing pages, social channels, video series). Helped drive developer acquisition and retention in the early years of the developer platform at Square, responsible for driving a large portion of Square’s online payments revenue.

Led the design strategy & vision for Square’s risk management suite, as a staff designer. Risk tools help sellers better understand who their customers, what level of risk may be associated with customer payments, and allows sellers to build automation to either allow or avoid specific payment patterns.

Built and led the product design team to support the UX and UI evolution of the Le Tote mobile app and website. Le Tote allowed customers to rent the latest fashion trends and get recommended styles and cuts that fit them. Built and led a marketing design team and managed the photography design team in support of both product and marketing.