Led creative during a period of rapid growth and IPO, building the systems, team, and production infrastructure that enabled creative to scale as a core business function across brand, product, and growth.

• Built and led a multidisciplinary team, establishing creative as both a system and a strategic function across the organization

• Integrated AI into the creative ecosystem, shaping how content is produced, adapted, and deployed across the organization

• Defined the model for translating brand storytelling into scalable systems that support both top-of-funnel brand and performance marketing

• Partnered with executive and cross-functional leadership to align creative with product launches, feature adoption, and company priorities

• Built and led a multidisciplinary team, setting the standard for how creative operates as both a craft and a system

Founding Motion Designer at Instacart, helping define how motion and storytelling scaled across brand and performance.

Mentoring over 100+ designers! One creative at a time.

• Established early frameworks for scalable video and motion production, supporting brand and marketing across rapidly growing digital channels

• Developed dynamic rendering capabilities through API-driven systems, enabling content to adapt in real time across formats and platforms

• Helped shape the integration of storytelling with performance marketing, aligning creative output with growth objectives

• Partnered cross-functionally to bring greater structure and consistency to how video content was produced and deployed

• Mentored and elevated creative teams, contributing to the evolution of motion and production capabilities within the organization

Led motion and UX design across interactive, web, and emerging technology projects, helping translate brand and product ideas into engaging digital experiences.

• Helped shape how motion, UX, and storytelling came together across client work, spanning

applications, websites, and integrated campaigns

• Worked across emerging formats, including early WebVR experiences, expanding how brands

showed up in interactive environments

• Partnered with stakeholders to bring structure and clarity to creative development across multiple

projects

• Mentored junior designers, contributing to the growth of team capability and creative consistency