# Robert Velasquez > Making things Location: San Francisco, California, United States Profile: https://flows.cv/robertvelasquez I’m a product-led growth leader with deep experience in B2C and multi-sided marketplaces. Over 15 years I’ve turned ideas into products millions use: • Led IFTTT’s shift to subscriptions—owning pricing, packaging, and experiments—while launching an AI-assisted automation builder  • Built “Assist,” an ML driven help center for Fortune 500 and Global Fortune 500 companies • Shipped a cross-platform BitTorrent app to 300k monthly active users in its first year Currently saying hands-on by launching Buenote.app, an AI-native agentic workflow tool, and running experiments in my own Shopify brand, Colorful Bunch  I code, design, run A/B tests, and coach PM, design, and data teams. My playbook: talk to users, ship small, measure, repeat. Outside of work I co-run a kids’ clothing brand and a nonprofit supporting grieving families. Core strengths: product-led growth, pricing & packaging, AI/LLM workflows, subscription economics, zero-to-one discovery, inclusive leadership. ## Work Experience ### VP of Product - Patterns & Platform @ Contextual.io Jan 2025 – Present | San Francisco, California, United States Leading platform product strategy at Contextual, defining the AI orchestration infrastructure, developer tools, and patterns that enable rapid AI solution delivery. ### Co-Founder @ Meyer and Friends Jan 2025 – Present | San Francisco, California, United States ### Co-Founder @ Colorful Bunch Jan 2023 – Present | San Francisco Bay Area Our Colorful Bunch started the day we found out we were pregnant with our lucky lemon, Meyer. Welcoming Meyer into our world strengthened our family and sparked our imaginations right away; we dreamed of spending more time together while working on things that felt like expressions of our values. After visiting Paris in 2023, we were inspired to create a timeless family brand that blended our values and our style with the joy and whimsy that Meyer brought into our lives every day. We began with a line of versatile staples featuring characters that felt special to our family: Meyer is our lemon, and Imogen, born in 2024, is our blueberry. Coordinating our family’s outfits brought so much delight to Meyer, and we love having a wearable symbol to feel connected with our little ones. We hope to spread our family’s spirit of playfulness and connection with you. Colorful Bunch is a never ending celebration — of family bonds, of the laughter and love of young children, and of the sense of wonder they remind us to see in everything, even the tiniest, most mundane parts of life. Welcome to the party! ### VP of Product @ IFTTT Jan 2023 – Jan 2025 ### Head of Product @ IFTTT Jan 2022 – Jan 2023 ### Director of Product Management @ IFTTT Jan 2020 – Jan 2022 ### Senior Product Manager @ IFTTT Jan 2019 – Jan 2020 ### Senior Product Manager @ Narvar Jan 2017 – Jan 2019 | San Francisco Bay Area ### Senior Director of Product Management @ BitTorrent, Inc. Jan 2014 – Jan 2016 • Led new browser product from discovery through alpha and beta. • Grew user base from 0 to 300k MAU • Developed initial data processing, turning raw logs into a dashboard to track key metrics. ### Co-Founder @ Awesomatic Jan 2013 – Jan 2014 • Generated 2.5k signups pre-launch. • 2013 Brandery Accelerator class, a seed stage startup accelerator that leverages the expertise of the Cincinnati region, namely branding, marketing and design. • Wrote initial MVP in Python, leveraging natural language processing. ### Product Design Lead @ Storenvy Jan 2012 – Jan 2013 • Grew from 9k merchants to 30k. • Implemented new product development processes, shipped two key new products. • Company secured $5m in Series A funding led by Intel and Spark Capital. ### UX Developer @ BitTorrent Jan 2011 – Jan 2012 • User experience lead on multiple project, spanning mobile, CE and desktop web. • Shipped key products including BitTorrent Live and BitTorrent Content (now BitTorrent Bundle). ### Product Development Consultant @ Self-Employed Jan 2009 – Jan 2011 | San Antonio, Texas Area - Emphasis on the mobile web, taking several clients from concept through to development. - Involved with planning and user experience for two early stage startups through launch. ### Interactive Developer @ CreativeLink - Insights Branding Marketing Jan 2008 – Jan 2009 | San Antonio, Texas Web Development ### Web Developer @ myARCworld Jan 2007 – Jan 2008 | San Antonio, Texas Area ## Contact & Social - LinkedIn: https://linkedin.com/in/thisisrobv - Website: http://robertvelasquez.com - Website: https://buenote.app --- Source: https://flows.cv/robertvelasquez JSON Resume: https://flows.cv/robertvelasquez/resume.json Last updated: 2026-04-05