Built Swap's design system from scratch into a tokenized, production-ready platform, leading its evolution from V1 to V3 to keep pace with a rapidly expanding product surface and team.

Owned full system architecture and governance — spacing, color, typography, interaction, and accessibility — driving adoption across design and engineering and embedding WCAG-aligned components, color tokens, and high-contrast modes to raise the baseline for inclusive product quality.

Served as cross-functional design system lead, aligning the system roadmap with broader product strategy and ensuring consistent implementation across teams.

Contributed as a key product designer across Analytics, Inventory, Returns, Tax, and Pricing squads, working end-to-end from problem definition through shipping.

Led design for a complex, data-heavy Analytics dashboard that translated multi-layer operational data into clear, actionable insights for merchants.

Defined reusable UX flows and patterns for tax and pricing tools, reducing bespoke UI work and improving consistency, delivery speed, and long-term maintainability.

Integrated AI-assisted workflows across UX writing, prototyping, and research synthesis, accelerating iteration cycles and enabling faster, higher-quality decision-making.

Designed complex, content-heavy pages including event calendars, membership tiers, and program guides, translating user journeys into clear, navigable interfaces.

Developed a scalable visual language and component architecture to ensure consistency across the site while supporting diverse editorial and program needs.

Bridged brand, UX, and UI, balancing institutional storytelling with usability and accessibility requirements.

Developed sub-brand identity and optimized flagship store layout in partnership with interior designers, ensuring cohesion between brand, space, and experience.

Produced supporting visual content, including photography and a social video that became a top-performing marketing campaign.

Integrated brand storytelling, systems thinking, and experiential design to craft a consistent, scalable customer experience across touchpoints.

Developed and executed print and digital design projects, ensuring brand consistency across all materials and enhancing the luxury fragrance and lifestyle aesthetic. Consistently pushed the team to achieve conceptually rigorous outcomes and found unique, original solutions to design challenges.

Collaborated with internal teams and high-profile external partners, including Warner Bros., Disney, and MLB, to align creative work with brand standards.

Produced high-fidelity 3D renders and motion assets using Blender and After Effects, supporting major campaign launches.

Mentored junior designers, fostering collaboration, skill development, and continuous improvement.

Translated brand research into actionable creative solutions that directly supported marketing objectives and campaign performance.