# Rob Grega > Creator Location: San Francisco, California, United States Profile: https://flows.cv/robgrega A consummate professional in the world of entertainment, social media, and technology, with more than 20 years of experience encompassing an essential range of skills as a Visual Designer, Project Manager, Artist & Repertoire Developer, Compiler, Licensor, Buyer, Distributor, Marketer, Technical Advisor, Creative Director, Stylist, Music and Event Producer, Composer, Remixer, DJ and Tastemaker. Specialties: Visual Design, UI, UX, Corporate Identity and Branding, Creative Direction, Event Production, Project Management, A&R, Styling, Music. ## Work Experience ### Brand Designer @ PrePass Jan 2024 – Present ### Brand Designer @ Coursera Jan 2020 – Jan 2024 | San Francisco Bay Area ### Design & Production Lead @ Zume Inc. Jan 2018 – Jan 2024 | San Francisco Bay Area ### Freelance Graphic Designer @ Akash Network Jan 2018 – Jan 2018 | San Francisco Bay Area ### Visual Designer / Operations @ Up All Night Worldwide Jan 2014 – Jan 2018 | San Francisco A multi-faceted contributor on an intimate development team building a web & iOS product. • Visual Design • UI • UX • Product Development • QA • Marketing • Content Manager • Ticket Buyer • Partner Liaison • Support/Concierge Manager ### Visual Designer, Event Producer @ Hello Stranger Creative Jan 2014 – Jan 2017 | San Francisco Bay Area • Corporate Identity and Branding services for a variety of technology/entertainment clients • Marketing Design - Websites, Splash Pages, Email Templates, Online Ads, Print Ads, Keynote Presentations • Event Production - Festivals, Corporate Events, Music Curation, Installations ### Creative Director, Event Producer @ UR ART Jan 2014 – Jan 2016 | Greater Los Angeles Area Logo, Brand and Creative Asset Development, Social Media Assets, Event Production, Location Planning and Vendor Placement, Equipment Rentals, Manage Sound & Lighting Installation, Decor, Strike ### Visual Designer | UI / UX | Marketing @ Pulselocker Jan 2013 – Jan 2014 • A highly-influential team member in the top to bottom development of a cutting edge cloud-based music platform • Led the visual design of the pulselocker.com website in a SCRUM environment. Conducted user interviews, focusing efforts on providing an extremely simple and intuitive product • Solely created and evolved the visual design of the pulselocker.com home page, authored and refined a vast majority of the tag lines and talking points • Delivered concepts and designed custom graphics for all branding and other marketing efforts including Google Ads, Facebook, Twitter, the Pulselocker newsletter, T-shirts, business cards, banners and printed materials, both internally, and for promotional partnerships with brands such as Vestax, Crew Love, and at events like SXSW and ADE • Designed custom pitch deck graphics for fundraising, brand awareness, and partnership building efforts ### Biz Dev | Design | Product Development @ CHNL, Inc. Jan 2011 – Jan 2012 | Santa Monica • Enrolled 40+ new clients in a direct to fan platform over a period of three months, walking each client through the onboarding process, acting as liaison between the engineering department and the client to add features, troubleshoot and resolve bugs in a timely fashion • Provided full-service event production including design of promotional assets, branded gifts and illuminated gobos, direction of live recording and post-production mastering, and managed the invitation and attendance of elite guests for a successful SXSW launch event • Designed custom graphics for the chnl.it home page, and for each new business development demo, including artwork for select clients, infographics, and social media ### A&R | Project Manager | Assistant Creative Director @ Om Records Jan 2004 – Jan 2009 • Effectively managed a full spectrum of artists across multiple experience levels via cross-functional collaboration and leadership, accommodating challenging situations and personalities under tight production pressures • Utilized critical insight and imaginative vision in the form of comprehensive project management during all phases of product development from inception to release, including supervision of copy, content, art and design, budget adherence, production/manufacturing scheduling, and approval of final product • Hand-selected music for more than 20 Om compilations and for distinguished clients such as Diet Coke, Banana Republic, Virgin Megastore, Hotel Vitale and InMotion Entertainment • Selected music for high-profile licensing opportunities resulting in film, television and video game placements such as CSI Miami, The Devil Wears Prada, T-Mobile, American Idol Allstar Game, Champion’s League (EA Sports), and a Lincoln Automobile advert • Incorporated intuitive understanding of evolving market nuances to consistently raise the quality bar with innovative new artist signings, resulting in two Billboard #1 Dance Hits and the signing of the debut release by Wolfgang Gartner, a Grammy-nominated artist who has had six Beatport #1 hits with combined physical/digital sales surpassing 200,000 units • Led teams of 8+ to success in the development execution of marketing efforts both internally and externally, spearheading design, styling, location and model scouting, and the hiring of photographers, stylists, hair/make-up artists, and video producers ### Recording Engineer | Producer | Instrumentalist @ Counterw8 Studios Jan 2004 – Jan 2009 | San Francisco Bay Area • Collaborated with the Chief Engineer and a diverse assortment of artists on a wide array of projects in various musical genres, assisting with the recording of electronic/acoustic instruments and vocals, editing, mixing and mastering • Directed post-production mastering sessions for artist albums, singles and compilations • Recorded, mixed, overdubbed, edited, mastered, and wrote copy for promotional podcasts and product advertisements ### Buyer | Sales Representative @ Tandem Record Company (TRC Distribution) Jan 2002 – Jan 2004 • Reviewed and hand-selected choice emerging product from European vinyl distributors and independent domestic vinyl labels • Provided comprehensive weekly account management with constant adherence to strict budget restrictions, requiring acute attention to details such as fluctuating exchange rates and shipping costs, warehouse inventory management, and timely return authorizations • Managed a team of sales staff and made successful efforts to sell through a warehouse filled with years of previously-accumulated back catalog inventory ## Contact & Social - LinkedIn: https://linkedin.com/in/robgrega - Website: https://robgrega.com - Website: https://zume.com - Website: http://www.upallnight.us --- Source: https://flows.cv/robgrega JSON Resume: https://flows.cv/robgrega/resume.json Last updated: 2026-04-05