# Robin Barata > Lead Industrial Designer @ General Motors Location: San Francisco, California, United States Profile: https://flows.cv/robinbarata Robin is a French-Brazilian Industrial Designer currently serving as a Lead Industrial Designer at General Motors. He began his design journey in a Parisian Design studio in 2012 and later co-founded a consumer electronics startup called Prynt, where he wore the hats of both an Industrial Designer and Design Director. Along this path, he has cultivated skills in design, visualization, prototyping and manufacturing. Prior to his current role at General Motors, Robin contributed as the first Industrial Designer at Tonal, where he participated in the creation of the smartest home gym. ## Work Experience ### Lead Industrial Designer @ General Motors Jan 2024 – Present | San Francisco Bay Area ### Lead Industrial Designer @ BrightDrop Jan 2023 – Jan 2024 | California, United States ### Staff Industrial Designer @ Tonal Jan 2021 – Jan 2023 | San Francisco Bay Area My functions at Tonal include but are not limited to : • Leading the Design of Tonal's hardware products. • Cross-functional collaboration with PM, engineering, supply chain, and other teams and stakeholders to create high-quality hardware products, in a timely manner. • Creating a longer-term vision for future generations of Tonal hardware and accessories. • Sketching and ideating with peers using superior visual communication and presentation abilities. • Building production ready files (CAD, Technical drawings, Assembly Files...) using 3D CAD software such as SolidWorks. • Creating 2D and 3D renderings and animations with photorealistic imagery using softwares such as Photoshop, Illustrator, Keyshot... • Rapid prototyping : 3D printing (FDM, SLA) - Laser cutting - wood working - Foam Core etc. • Proficient/Skilled in CMF - Highly interested in innovative materials, color and finish trends. • Top-quality work delivery in a fast-paced, open team environment. • Giving and soliciting feedback from other designers in order to continually raise the bar for quality. • Travel in region to visit CMs and perform quality control on tooled parts. ### Senior Industrial Designer @ Tonal Jan 2019 – Jan 2022 | San Francisco Bay Area ### Co-Founder | | Lead Industrial Designer @ Prynt Jan 2014 – Jan 2019 | San Francisco / Paris / Seoul / Shenzhen As a Co-founder, and the Lead ID for Prynt, I’ve significantly strengthened my ability in Industrial Design, Project Management, and Team Leadership. I spearheaded the full design and production of all of our products, packaging, accessories, and displays. This included generating 2d drawings, assembly files, and executing files for tooling. I’ve created numerous rounds of sketch boards and prototypes with SLA, Clay, and 3D printing. I also held accountability over a cross-functional team of junior and senior mechanical engineers located in France, and San Francisco. I provided factory teams with in-depth training in the assembly of all products, and conducted quality control on CMF, including all materials and packaging. Additionally, I collaborated with our internal Graphic Design team to design product packaging and Point of Purchase displays. Some of my most significant achievements in this role included : • Developing creative engineering solutions to effect significant product price reductions while maintaining the original feel and functionality of end product. • Leading in the design of an exclusive product for Sanrio, Japan. • Designing highly-effective and expansive factory assembly lines in China and Korea. • Our product ranked as the most successful French Kickstarter campaign with $1.5M+ in funding with designs gaining entry into HAX, the world’s foremost hardware startup accelerator. • The Prynt products have been showcased in several museums including the Tate Museum London and Georges Pompidou in Paris and in several prominent publications including DesignBoom, Wired, Digital Trends, Forbes, and others. ### Lead Industrial Designer @ Le Laboratoire Jan 2012 – Jan 2014 | Paris , France At Le Laboratoire I designed numerous products, packaging, and retail spaces for brands including Aeroshot, oPhones, Wikipearl, and Stonyfield. I also designed two highly successful showrooms which are both open to-date. A few of my major achievements here were: • Architecting two showrooms to showcase the Laboratoire’s major creations and concepts in collaboration with the French designer, Mathieu Lehanneur. • Designing multiple concepts and consumer products alongside Harvard professors and researchers, and renowned French designers including Philippe Starck and Francois Azembourg. • Partnering with colleagues for the creation of the first scent messaging system, the oPhone and its associated smart phone app. • The oPhone received recognition in several prominent publications including Wired, the New Yorker, Designboom, the New York Times, the Huffington Post, and several others. ### Industrial Designer @ Samsung Electronics America Jan 2010 – Jan 2011 | Detroit - MI ### Furniture Designer @ LATTOOG Design Jan 2010 – Jan 2010 | Région de Rio de Janeiro, Brésil I had a phenomenal experience at Lattoog, leading the design of a furniture line for the soccer world cup. I partnered with senior designers to provide CAD assistance and prototyping work, and I learned carpentry while constructing furniture in collaboration with a creative design team. Two of my proudest achievements in this role were: • Seeing my table and chair furniture designs featured in a variety of local design publications. • Fully designing and building a booth for the Rio Fashion Week Salon. ## Education ### Master 2 (M2) in Ergonomics and innovation Major Strate, Ecole de Design Jan 2007 – Jan 2012 ### M1 in Product Design College for Creative Studies Jan 2010 – Jan 2011 ## Contact & Social - LinkedIn: https://linkedin.com/in/robinbarata - Portfolio: http://www.robinbarata.com - Portfolio: http://issuu.com/robinbarata/docs/portfolio_robin_barata_hq_dec_2013 - Portfolio: http://pryntcases.com --- Source: https://flows.cv/robinbarata JSON Resume: https://flows.cv/robinbarata/resume.json Last updated: 2026-03-25