Improved customers' navigation experience and influenced conversion and revenue further down the funnel.

Crafted user journeys and wireframes for each feature or/ and flow based on customer needs and business goals.

Collaborated closely with engineers to ensure that designs were feasible within technical constraints.

Collaborated closely with web and product marketing to deliver conversion-focused design and end-to-end experiences.

Streamlined site user experience and refreshed interface, which resulted in a vast improvement in engagement – 1,637% increase in user registrations for collateral downloads, a 330% increase in user sessions, and a reduced bounce rate by 10.9%.

Established a visual and experience strategy to influence and grow conversion metrics.

Built a full-blown brand logo for Censia from ideation to full website templates.

Crafted a content hub experience that influenced 2x conversion.

Created multiple landing pages with an average conversion rate of over 10%.

Owned all branding and marketing works under guidance and collaboration with the head of design.

Established focused UX and UI for the content side of the business.