I’m an adaptable Growth Product Manager with 9 years of experience across several diverse industries including health and wellness, ecommerce, real estate, and insurance. With a CS degree from Cornell and a background in AI and software engineering, I'm passionate about making technology approachable to consumers.
Thalamus is the leading interview management platform for Graduate Medical Education (GME) and the first medical education technology company to become a public benefit corporation. At Thalamus, our mission is to help place the right doctors in the right places to provide the best patient care.
New York, New York, United States
I advise several clients on Product-Led Growth Strategy, Marketing Automation, Marketplace Product Management, Opportunity Validation, and more.
Recent advising roles have involved:
Helping pre-seed startups identify and validate market opportunities as they go from 0 to 1
Setting strategic direction, including proposed milestones and to drive product-led growth at B2B2C marketplace.
Mentoring junior PM's on iteratively pursuing product market fit at 0-to-1 AI-driven B2C Health and Wellness mobile app.
Roadmap drafting to balance highest-projected short-term ROI due with better long-term strategic fit
Onboarding/funnel analysis
Software vendor comparison
Search Implementation
Interested in chatting? Message me at robkautzman22@gmail.com.
New York City Metropolitan Area
Owned growth and onboarding at Culina Health, a B2C telemedicine company that connects users to registered dietitians, covered by insurance.
Drove 52% lead growth over 3 months without increasing incremental customer acquisition costs by spearheading several key growth initiatives:
Built out new acquisition channels to acquire 32% more incremental customers.
Launched major rebrand across all customer acquisition surfaces, positioning product to capture a 60% larger addressable market.
Released 7 optimizations on the sign up and scheduling flows, driving 19% incremental sessions booked.
------ Product Highlights -------
Insurance Referral Program - Launched new virtual care partnership with insurance company, generating referrals responsible for 21% of all new sessions within first month.
Created a shorter nutrition therapy session by leveraging expertise across clinical, customer support, marketing, and sales teams.
delivered personalized, HIPAA-compliant sign-up flow to match users in 50 states with dietitians licensed locally, and credentialed with their insurance company.
Customer Communication Platform - Launched Iterable-based communication platform, a new acquisition channel responsible for 11% of all new leads within first 2 months.
Systematize outreach, enabling AB testing and slashing customer service costs by 19%.
Defined data schema to seamlessly integrate Iterable, Twilio, internal blog, onboarding flow, electronic health records, and other systems.
Set up real-time, HIPAA-compliant data pipelines to enable smart, personalized, timely customer communications
New York, New York, United States
2nd Product Hire at HealthCare, Inc, a B2C insurance marketplace matching users to coverage they're eligible for. Joined at Series B/100 employees, and spearheaded core product growth through Series C/400+ employees. Shaped product culture in several key ways:
Introduced A/B testing culture, improving testing velocity to validate 50+ hypotheses/quarter
Developed product vision, OKRs for 1/3 of the company
Kick-started new growth channel by founding "Communications" department, leading 3 teams to generate return business from existing users.
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Referral Marketplace - Launched and optimized new health insurance lead generation funnel
A/B tested 100+ hypotheses Q3-4 2021 to learn and address needs for users entering marketplace.
Increased conversion rate over 60% over 2021, worth an estimated $5MM+/year.
Reversed 2+ years of declining conversion rates.
Lead Marketplace Platform Overhaul - Create a new lead funnel backend responsive to user behavior
Recruit teams across data science, partnerships, and product departments to establish key marketplace priority for 2022
Enable onboarding flow to continuously evaluate user needs based on new inputs to AI model
Projected conversion increase of 20% to high-LTV marketplace partnerships
HealthCare, Inc Email Resurrection Launch - Assembled 12-person team across data science, design, email marketing and engineering to generate value from inactive users with 0-to-1 product and campaign launches
Increased monthly email revenue 78% from Sept ‘22 to Dec ‘22, beating $100K monthly revenue target
Mentored junior team members in scrum principles, increasing team velocity 50% in 2 months
Project "Guide Dog" Insurance Experience - Created streamlined health insurance enrollment experience for key segment of high-intent identified by data science.
Increased health insurance enrollments nearly 200%
Earned $3MM+/year referring these users to external enrollment partners.
Greater New York City Area
First product manager at an 8-person emerging technologies development agency, specializing in audio-first experiences for Amazon Alexa, Google Home, and other smart speakers.
Took several ideas from 0-to-1, launching polished audio-first food and wellness experiences on AI-powered emergent technologies like Amazon Alexa and Google Home
Develop product vision and roadmap for new apps, advise CEO to optimize resources and processes in startup growth
Concurrently own simultaneous development of 4+ apps, shipping to meet client deadlines
Own ideation and execution on how clients can strategically reach their target market via voice
------ Product Highlights -------
Nutella Creations - Launched a Nutella-themed pancake voice experience to validate hypothesis that people would try Nutella as a pancake topping.
1000+ unique users in first week
Rated 4+ stars after first 2 months and 120 reviews - over 4x more reviews than most B2C Alexa skills
Say "Alexa, Open Nutella Creations" to try for yourself!
Allrecipes Alexa Skill - Launched hands-free interactive recipe cooking experience with sous-chef Amazon Alexa
User research, prototyping, and development completed before 6 week deadline.
First version attracted over 1000 recurring visitors.
Say "Alexa, Open Allrecipes" to try for yourself!
Education
Cornell University
Bachelor of Science (BS)
2022 — 2023
Reforge
Growth Series
2022 — 2023
Delbarton School