# Rob Kautzmann > Principal Product Manager \\ Driving Product Led Growth within Healthtech \\ Helping people live healthier lives Location: New York, New York, United States Profile: https://flows.cv/robkautzmann I’m an adaptable Growth Product Manager with 9 years of experience across several diverse industries including health and wellness, ecommerce, real estate, and insurance. With a CS degree from Cornell and a background in AI and software engineering, I'm passionate about making technology approachable to consumers. By combining deep experience in building new products from 0-to-1 and growing products from 1-to-N, I've been able to driving Product Led Growth at B2C companies in the Series A-C stage. Some of my accomplishments include: - Launched 5 B2C 0-to-1 products, including Nutella Creations, Bixby Home Value, Allrecipes Alexa Skill. - Developed Culina Health's physician-referral acquisition channel to account for 50% of new patients seeking nutritional guidance. - Generated 40% conversion rate improvement over 100 A/B tests in 6 months optimizing HealthCare.com’s lead marketplace. - Created lasting organizational change by forming a "Communications" team of 3 cross-functional pods at HealthCare.com. By mentoring junior team members and facilitating guided and execution across multiple cross-functional areas, we increased monthly revenue 78% in the first 6 months. Product management is only part of who I am! Outside of work, I'm usually: - Cooking - Working on a few Thai stir fry dishes and some Italian soups. - Learning the piano - I'm working on the Final Fantasy Prelude and enjoying the SimplyPiano app. - Reading - I'm currently making my way through the Wheel of Time series, with a few Harlan Coben books in between. I want to make it easier for people to make decisions about their health. I get excited when I can elevate the strengths of my teammates and coach my coworkers to improve the way they work, and as a result, drive better outcomes for end users. I love meeting new people with similar personal and professional interests, so feel free to reach out and say hi! ## Work Experience ### Senior Product Manager @ ThalamusGME Jan 2025 – Present Thalamus is the leading interview management platform for Graduate Medical Education (GME) and the first medical education technology company to become a public benefit corporation. At Thalamus, our mission is to help place the right doctors in the right places to provide the best patient care. ### Principal Product Advisor, Consumer Health @ Wizly Jan 2024 – Present | New York, New York, United States I advise several clients on Product-Led Growth Strategy, Marketing Automation, Marketplace Product Management, Opportunity Validation, and more. Recent advising roles have involved: - Helping pre-seed startups identify and validate market opportunities as they go from 0 to 1 - Setting strategic direction, including proposed milestones and to drive product-led growth at B2B2C marketplace. - Mentoring junior PM's on iteratively pursuing product market fit at 0-to-1 AI-driven B2C Health and Wellness mobile app. - Roadmap drafting to balance highest-projected short-term ROI due with better long-term strategic fit - Onboarding/funnel analysis - Software vendor comparison - Search Implementation Interested in chatting? Message me at robkautzman22@gmail.com. ### Senior Growth Product Manager @ Culina Health Jan 2023 – Jan 2024 | New York City Metropolitan Area Owned growth and onboarding at Culina Health, a B2C telemedicine company that connects users to registered dietitians, covered by insurance. Drove 52% lead growth over 3 months without increasing incremental customer acquisition costs by spearheading several key growth initiatives: - Built out new acquisition channels to acquire 32% more incremental customers. - Launched major rebrand across all customer acquisition surfaces, positioning product to capture a 60% larger addressable market. - Released 7 optimizations on the sign up and scheduling flows, driving 19% incremental sessions booked. ------- Product Highlights ------- Insurance Referral Program - Launched new virtual care partnership with insurance company, generating referrals responsible for 21% of all new sessions within first month. - Created a shorter nutrition therapy session by leveraging expertise across clinical, customer support, marketing, and sales teams. - delivered personalized, HIPAA-compliant sign-up flow to match users in 50 states with dietitians licensed locally, and credentialed with their insurance company. Customer Communication Platform - Launched Iterable-based communication platform, a new acquisition channel responsible for 11% of all new leads within first 2 months. - Systematize outreach, enabling AB testing and slashing customer service costs by 19%. - Defined data schema to seamlessly integrate Iterable, Twilio, internal blog, onboarding flow, electronic health records, and other systems. - Set up real-time, HIPAA-compliant data pipelines to enable smart, personalized, timely customer communications ### Product Manager: Marketplace Growth, Email Resurrection @ HealthCare.com Jan 2020 – Jan 2023 | New York, New York, United States 2nd Product Hire at HealthCare, Inc, a B2C insurance marketplace matching users to coverage they're eligible for. Joined at Series B/100 employees, and spearheaded core product growth through Series C/400+ employees. Shaped product culture in several key ways: - Introduced A/B testing culture, improving testing velocity to validate 50+ hypotheses/quarter - Developed product vision, OKRs for 1/3 of the company - Kick-started new growth channel by founding "Communications" department, leading 3 teams to generate return business from existing users. ------- Product Highlights ------- Referral Marketplace - Launched and optimized new health insurance lead generation funnel - A/B tested 100+ hypotheses Q3-4 2021 to learn and address needs for users entering marketplace. - Increased conversion rate over 60% over 2021, worth an estimated $5MM+/year. - Reversed 2+ years of declining conversion rates. Lead Marketplace Platform Overhaul - Create a new lead funnel backend responsive to user behavior - Recruit teams across data science, partnerships, and product departments to establish key marketplace priority for 2022 - Enable onboarding flow to continuously evaluate user needs based on new inputs to AI model - Projected conversion increase of 20% to high-LTV marketplace partnerships HealthCare, Inc Email Resurrection Launch - Assembled 12-person team across data science, design, email marketing and engineering to generate value from inactive users with 0-to-1 product and campaign launches - Increased monthly email revenue 78% from Sept ‘22 to Dec ‘22, beating $100K monthly revenue target - Mentored junior team members in scrum principles, increasing team velocity 50% in 2 months Project "Guide Dog" Insurance Experience - Created streamlined health insurance enrollment experience for key segment of high-intent identified by data science. - Increased health insurance enrollments nearly 200% - Earned $3MM+/year referring these users to external enrollment partners. ### Product Lead, Food and Wellness @ Skilled Creative Jan 2019 – Jan 2020 | Greater New York City Area First product manager at an 8-person emerging technologies development agency, specializing in audio-first experiences for Amazon Alexa, Google Home, and other smart speakers. Took several ideas from 0-to-1, launching polished audio-first food and wellness experiences on AI-powered emergent technologies like Amazon Alexa and Google Home - Develop product vision and roadmap for new apps, advise CEO to optimize resources and processes in startup growth - Concurrently own simultaneous development of 4+ apps, shipping to meet client deadlines - Own ideation and execution on how clients can strategically reach their target market via voice ------- Product Highlights ------- Nutella Creations - Launched a Nutella-themed pancake voice experience to validate hypothesis that people would try Nutella as a pancake topping. - 1000+ unique users in first week - Rated 4+ stars after first 2 months and 120 reviews - over 4x more reviews than most B2C Alexa skills - Say "Alexa, Open Nutella Creations" to try for yourself! Allrecipes Alexa Skill - Launched hands-free interactive recipe cooking experience with sous-chef Amazon Alexa - User research, prototyping, and development completed before 6 week deadline. - First version attracted over 1000 recurring visitors. - Say "Alexa, Open Allrecipes" to try for yourself! ### Product Manager, Employee #1 @ Voiceter Pro Jan 2018 – Jan 2019 Voiceter Pro is a 4 person, 0-to-1 pre-seed company that created voice experiences in the real estate space. Key products include a home-buying needs analysis game, home value estimation tool, and regional real estate market updates. I joined as the first PM and led ideation and execution of key new products across Amazon Alexa, Google Home, and Samsung Bixby. The role required expertise in cutting edge technologies, identifying customer pain points in creative ways, and finding scrappy ways to get round blockers. Key product highlights include: Bixby Home Value Capsule - Allows Samsung's personal assistant, Bixby, to estimate the price of a house - Developed MVP in 1 week, pitched to Samsung, and earned admission to Premier Developer program - Iteratively built and improved over 6 weeks - First real estate capsule in Bixby marketplace, available at launch of Samsung's Bixby assistant Home Buying Game - Q&A format home-buying game that helped first time home buyers identify and prioritize requirements for buying a home. - Won 2nd place in National Association of Realtors annual hackathon in August 2018, judged by Silicon Valley venture capital investors. App Management Tool - Internal python tool to streamline Alexa Skill configuration - Identified inefficiencies in the creation of new Skills - Automated repetitive, manual configuration tasks via API endpoints - Reduced new skill configuration time by up to 75% - Enabled multiple Skills to be updated simultaneously Conversation Tree - Rebuilt the way conversations were generated in Java framework, using a tree structure that would allow the conversation to branch off in different directions. - Reduced conversation configuration from 1000 lines to 150, - Client onboarding required 80% less effort - Enabled creation of future GUI-based conversation creation system - Introduced automated QA and testing to catch 50% of bugs before launching ### Software Engineer (Acting Product Manager for Technical Data Products) @ Influenster Jan 2015 – Jan 2018 | Greater New York City Area Influenster is a review aggregation and market research platform. I joined as an engineer in 2015 when it was 30 employees. As the company grew to 80 people and raised Series A funding, I took on Product Management responsibilities for user-facing data features including search, spam detection and product recommendations. Role highlights include: - Introduced data analysis tools like Periscope, Google Analytics, User reports to provide visibility on performance - Directed and mentored other engineers as most senior backend engineer  ― Algolia Search Overhaul ― ❖Reduced search response time by over 50% ❖Eliminated over 60% of missing record issues ❖Analyzed use cases with CTO to determine if new search engine was worth building in Algolia ❖Collaborated with design team to create a feasible MVP design ❖Directed 4 other engineers to execute vision  ❖Architected skeleton record sync system and guided another backend engineer to flesh system out  ❖Coordinated front end and mobile engineers to create a seamless and consistent cross-platform experience ❖Launched recommendation system that enabled Influenster to hit quarterly review goals in 2017-2018 and managed 15MM+ product recommendations  ― Search Management ― ❖Scaled system 10x, going from 5MM to 50MM+ records ❖Fought to add review search that would enrich user experience  ❖Tweaked product page design to always show user own review even if not yet indexed  ❖Creatively avoided overburdening system by avoiding extra sort operations  ― Spam Detection ― ❖Removed 100K+ spam reviews ❖Introduced machine learning gibberish detection ❖Detected 80%+ duplicates based on user behavior while avoiding dreadful O(n^2) complexity Insights Breakfast Data Analysis: Found category specific insights on user behavior for founder's quarterly presentation Marketplace Article Generator: Identify high quality reviews and produce editorial content in 20% of the time ### Tech Analyst Intern - UX Design @ Verizon Jan 2014 – Jan 2014 | Basking Ridge, New Jersey - Re-designed UI/UX of point-of-sale iPad app: Added new functionality to simplify navigation through app and streamlined transactions by reducing clicks, screens, and load times - Presented time-savings to executives who estimated the time savings of new design to be worth millions ### Bartender @ Short Hills Club Jan 2013 – Jan 2013 | Short Hills, New Jersey ## Education ### Bachelor of Science (BS) in Computer Science Cornell University ### Growth Series in Mastering Product Management, Experimentation + Testing Reforge Jan 2022 – Jan 2023 ### Delbarton School ## Contact & Social - LinkedIn: https://linkedin.com/in/robkautzmann - X: https://twitter.com/robkautzmann - Facebook: https://facebook.com/robby.kautzmann --- Source: https://flows.cv/robkautzmann JSON Resume: https://flows.cv/robkautzmann/resume.json Last updated: 2026-03-30