• Spearheaded the end-to-end design of PairAnything In-Aisle Expert in 21 Target stores, securing a $120K investment from Techstars. Collaborated with developers, data scientists, and the CEO to iteratively document requirements, metrics, and stakeholder feedback. Designed high-fidelity mobile prototypes, prioritized features for deployment, conducted user testing, and analyzed data to create case studies for marketing.
• Guided a team of 5 through design thinking workshops, conducted user interviews, crafted journey maps, and high-fidelity prototypes to create PairAnything for Restaurants, securing partnerships with the seventh-largest retailer in the United States, Target.