# Rochelle Yee > Project & Operations Professional Location: San Francisco, California, United States Profile: https://flows.cv/rochelleyee I’m an operations-driven professional with experience coordinating workflows, schedules, and stakeholders across healthcare, client services, and fast-paced team environments. Currently, I support daily operations at a periodontics practice, where I coordinate scheduling, patient flow, and administrative processes for a multi-disciplinary clinical team. In this role, I serve as a central point of communication, manage competing priorities, and continuously improve workflows to keep operations running smoothly. Previously, I worked in publicity and client services, coordinating campaigns across multiple stakeholders, managing timelines and deliverables, and adapting quickly to shifting priorities. I also bring a background in UX design, which strengthens my ability to gather requirements, document processes, and approach projects with a user-centered mindset. I’m now seeking a Project Coordinator or Program Coordinator role where I can support project execution, improve operational efficiency, and help teams stay aligned on goals, timelines, and outcomes. 🔹 Skills: Project & Operations Coordination | Stakeholder Communication | Process Improvement | Scheduling & Prioritization | Documentation 🔹 Tools: Google Workspace, Trello, Asana, Notion ## Work Experience ### Office/Operations Coordinator @ SF Bay Periodontics Jan 2025 – Present -Coordinate daily operations for a 7-person clinical team, managing schedules, patient flow, and administrative workflows to ensure smooth day-to-day execution. -Serve as the central point of coordination between clinicians, patients, and insurance providers, handling competing priorities and time-sensitive requests. -Manage appointment scheduling and intake for 30–40 patients per week, proactively resolving conflicts and minimizing disruptions. -Improve front-desk processes related to scheduling, follow-ups, and documentation, increasing efficiency and reducing errors. -Maintain accurate records and ensured timely communication across stakeholders to support clinical operations. ### User Experience Designer @ Freelance (Self employed) Jan 2024 – Present Projects: -Poshmark ---Timeless Auto Body -Increase appointment bookings by 30% through conducting 5 usability tests, card sorting exercises, and competitive analysis to uncover user pain points that inform data-driven design decisions -Drive a 50% increase in site traffic by leading the end-to-end redesign process—including sketching, wireframing, and prototyping—to create a more intuitive and engaging user experience ### Operations Support @ Trader Joe's Jan 2022 – Present -Support daily store operations in a high-volume retail environment, balancing multiple responsibilities while maintaining accuracy and efficiency. -Collaborate with cross-functional teams to ensure smooth store operations, inventory availability, and customer satisfaction. -Identify workflow bottlenecks during peak hours and communicated needs to leadership to support operational flow. -Demonstrated reliability and adaptability while working in fast-paced, customer-facing conditions. ### Product Designer @ kick back space Jan 2024 – Jan 2025 -Collaborated with stakeholders to define project requirements, user needs, and success criteria. -Created structured documentation, user flows, and design deliverables to support project execution. -Applied user-centered thinking to improve accessibility and communication across digital experiences. ### User Experience Design Fellow @ General Assembly Jan 2023 – Jan 2024 | San Francisco Bay Area ----Research Lead | Dupage Dietitians | Web Application Design -Designed and implemented a research plan including screener surveys and secondary research, collecting data from 30+ users to uncover barriers in digital health management -Conducted and synthesized insights from 8+ user interviews to inform design decisions, resulting in a high-fidelity prototype that addressed 4 major user pain points and improved task clarity in key user flows ----Lead Student Designer | Kinder Haus Toys | E-commerce Website Redesign -Increased navigation success rate by 40% through usability testing (card sorting, tree testing, heuristic and comparative analysis, and 5 usability tests) to evaluate and optimize the purchase journey -Delivered a validated 3-frame mid-fidelity prototype and improved site architecture, contributing to a 40% increase in successful purchasing flows ### Publicist @ Cashmere Agency Jan 2021 – Jan 2022 | Los Angeles, California, United States -Coordinated publicity campaigns across multiple clients, managing timelines, deliverables, and priorities to meet campaign deadlines. -Served as the primary point of contact between clients, internal teams, and external partners, ensuring clear communication and alignment. -Tracked campaign progress and deliverables, adjusting plans in response to last-minute changes and evolving client needs. -Maintained detailed documentation and status updates to support smooth execution across stakeholders. ### Film/TV Publicity @ ID Public Relations Jan 2018 – Jan 2021 | Hollywood, California ### Brand Ambassador @ Native State Foods Jan 2018 – Jan 2018 | Greater Los Angeles Area Health Food Company ### Intern @ MPRM Communications Jan 2018 – Jan 2018 | Los Angeles, CA Entertainment PR Firm ### Intern @ Alchemy Entertainment Jan 2017 – Jan 2018 | Hollywood, CA Talent Management Company ### Producer @ Chinese American Culture Night Jan 2016 – Jan 2017 | Greater Los Angeles Area Produced the 28th annual Chinese American Culture Night (CACN) hosted in UCLA's Royce Hall. CACN features an original play that also showcases various culture aspects in between scenes. ### Intern @ Grey Matter Productions Jan 2017 – Jan 2017 | Culver City, CA Film Production Company ### Marketing Assistant/Intern @ Jive Live Entertainment Jan 2016 – Jan 2017 | Downtown Los Angeles Event Production Company ### Survey Research Analyst @ Center for the Digital Future Jan 2016 – Jan 2016 | Los Angeles, CA Research Center ## Education ### Bachelor of Arts (B.A.) in Communications Major with History Minor UCLA ### User Experience Design General Assembly ### Hotel Management Cornell University ### Plague and Disease in the Medieval City University of East Anglia ## Contact & Social - LinkedIn: https://linkedin.com/in/rochelle-yee --- Source: https://flows.cv/rochelleyee JSON Resume: https://flows.cv/rochelleyee/resume.json Last updated: 2026-04-08