# Rocky Segarra > Senior Product Designer | AI-Assisted UX, Design Systems & Front-End Execution Location: Greater Orlando, United States Profile: https://flows.cv/rockysegarra Hi! I’m Rocky, a Senior Product Designer specializing in AI‑driven and system‑led product design, with deep expertise in designing scalable design systems, data‑informed interfaces, and intelligent user experiences across web and mobile platforms. Blends strong interaction and visual design craft with hands‑on front‑end implementation (React, Next.js, Tailwind CSS) and emerging AI workflows to accelerate product discovery, personalization, and delivery. Proven partner to engineering, product, and data teams in shipping complex, high‑impact platforms. CORE SKILLS • AI‑Driven Design: AI‑assisted workflows, intelligent interfaces, data‑informed UX, rapid prototyping • Design Systems: Component libraries, design tokens, Storybook, scalable UI architectures • Front‑End: JavaScript (ES6+), TypeScript, React, Next.js, Node.js • UI & Styling: Tailwind CSS, Styled Components, Sass, Figma‑to‑Code • Data & APIs: GraphQL, REST APIs, dashboard and data‑visualization patterns • UX & Product: Systems design, interaction design, visual design, research synthesis, ambiguity navigation • Process: Agile/Scrum, CI/CD collaboration, cross‑functional leadership ## Work Experience ### Sr. Product Designer @ SmartCommerce Jan 2022 – Present Designed and shipped AI‑assisted, data‑driven product experiences, translating complex commerce and product data into clear, actionable interfaces. Engineered production‑ready UI from Figma using React, Next.js, and Tailwind CSS, ensuring parity between design intent and shipped experiences. Led evolution of a tokenized design system with reusable components and semantic foundations, reducing front‑end build time by 30%. Partnered with engineers and data teams to integrate GraphQL APIs and real‑time data pipelines powering intelligent dashboards and product discovery flows. Optimized performance through code‑splitting, lazy loading, and asset strategies, improving Lighthouse scores by 25%. Championed accessibility‑first and inclusive design, aligning interfaces with WCAG 2.1 while maintaining high visual quality. Introduced AI‑supported workflows (design automation, pattern exploration, rapid prototyping) to accelerate iteration and decision‑making. ### Senior Product Designer @ Cognizant Softvision Jan 2021 – Jan 2022 Drove end‑to‑end product design for enterprise clients, shaping future‑facing digital experiences through research, ideation, and rapid iteration. Collaborated with product and engineering leadership to align design strategy with technical and business constraints. Mentored designers and elevated craft standards across interaction, systems thinking, and design quality. ### Sr. UX/UI Developer @ Holiday Inn Club Vacations Jan 2020 – Jan 2021 Led UX and UI development for large‑scale consumer platforms, simplifying complex user journeys through clear interaction models. Enhanced and extended design systems to improve consistency, accessibility, and development velocity. Bridged design and engineering by implementing responsive, production‑ready interfaces. ### Sr. User Experience Designer @ CuraScript SD Jan 2015 – Jan 2020 | Lake Mary, FL Led UX strategy across complex, regulated platforms, navigating ambiguity to deliver scalable, user‑centered solutions. Designed systems and workflows supporting high‑volume, real‑time interactions. Partnered closely with stakeholders to align user needs with operational and business goals. ### Principal Consultant - User Experience Designer @ HTC Global Services Jan 2012 – Jan 2017 | Orlando, Florida Area Created flexible, inclusive designs to meet global user needs. Used A/B testing to validate and optimize user-centric solutions based on feedback. ### Sr. User Experience Designer @ AARP Jan 2015 – Jan 2015 Served as a contracted consultant thru Ciber Inc. ### Sr. User Experience Designer @ The Pew Charitable Trusts Jan 2014 – Jan 2014 Served as a contracted consultant thru Ciber Inc. ### Front-End Developer @ Catapult Jan 2009 – Jan 2012 Solved complex interaction problems through human‑centered design and front‑end implementation. Collaborated cross‑functionally to ship high‑quality, user‑validated products. ### UX/UI Designer, Front-End Developer @ NFi Studios Jan 2011 – Jan 2011 | Orlando, Florida Area I research and analyze user groups, goals, brands, identities, design trends, psychology, and principles of human factors. I lead the way for interviews, user studies, personas, mental models, sitemaps, use cases, wireframes, usability studies/tests, and sometimes design and front-end interfaces. As the sole fulltime user experience designer, I provide the whole UX package. ### Director of Internet Development @ Cruise Jungle Jan 2008 – Jan 2008 ### Art Director @ International Speedway Corporation (ISC) Jan 2006 – Jan 2008 Took/created NASCAR’s business requirements to compile into concepts, project briefs/requirements analysis, storyboarding, white-boarding, user flows, annotated wireframes, PSD comps, and full design aesthetic. ### Web Designer @ International Speedway Corporation (ISC) Jan 2005 – Jan 2008 Took/created NASCAR’s business requirements to compile into concepts, project briefs/requirements analysis, storyboarding, white-boarding, user flows, annotated wireframes, PSD comps, and full design aesthetic. ### Web Designer @ Ecisive Jan 2004 – Jan 2006 Experience in created large-scale website projects including: Templates, conceptual design, and integration within global markets. Aided in designing complete conceptual micro-sites, that included progressive design and usability. ## Education ### Bachelors of Fine Arts in MultiMedia University of North Florida ### Masters in Web Design & New Media Academy of Art University ### Master of Fine Arts - MFA in Human Computer Interaction Academy of Art University ### Bachelor of Fine Arts in Intermedia/Multimedia University of North Florida ## Contact & Social - LinkedIn: https://linkedin.com/in/rockysegarra - Portfolio: http://www.rockysegarra.com --- Source: https://flows.cv/rockysegarra JSON Resume: https://flows.cv/rockysegarra/resume.json Last updated: 2026-03-31