# Rodney Chow > Product Designer at Goodnotes Location: San Mateo, California, United States Profile: https://flows.cv/rodneychow Maker at heart. Curious by nature. I believe the best design quietly empowers people—helping them achieve more, think less about friction, and feel a little delight along the way. Whether I’m mapping a new product journey, obsessing over microinteractions, or jamming with teammates at the whiteboard, I try to bring curiosity, candor, and a spark of fun to the process. My proudest moments always come from working with others—seeing a sketch become a feature, helping a teammate grow, or hearing a user say, “this just feels right.” ## Work Experience ### Staff Product Designer @ Goodnotes Jan 2024 – Present | San Francisco Bay Area Since May 2024, as Design Lead at Goodnotes, I have shifted from ensuring feature parity across platforms to leading Mac and iPhone improvements, driving initiatives to enhance their user experience. - Ensuring Goodnotes is a compelling tool for users who prefer or require typed notes. - Refining interaction design to make navigation and workflows more intuitive across these devices. - Strengthening Goodnotes' positioning as the go-to application for digital note-taking on Mac and iPhone. - Implementing user-centered design updates to improve accessibility and efficiency for users on both platforms. - Regularly conduct user research and usability testing to explore and validate design ideas, ensuring that features meet user expectations and are intuitive, discoverable, and easy to use. - Actively coach and mentor fellow designers as the team expands, fostering growth through design jams, collaborative reviews, and ongoing feedback to maintain product consistency and inspire innovation. ### Senior Product Designer @ Goodnotes Jan 2017 – Present | San Francisco Bay Area Specializing in product and brand design, I was the first designer at the organization and led the team solo for the first three years. As our team rapidly grew, I shifted my focus to digital note-taking experiences, collaborating closely with Product and Engineering teams to transform data insights and research into beautifully crafted products. My duties and missions include: - Helping recruit and build our design team to support rapid scaling. - Working on core features in Goodnotes 5, such as search, file management, document creation flow, core note-taking experience, and tooling support. - Being part of the core team designing Goodnotes 6, including onboarding and subscription flow. - Providing design support for scaling our product to other platforms such as Web, Android, and Windows. ### UX manager @ A.S. Watson Group Jan 2016 – Jan 2017 | Hong Kong - Oversaw and consulted on all UX initiatives for business units across APAC, partnering with cross-functional teams—including designers, product managers, and developers—to ensure alignment and design quality. - Led the growth and development of the UX function, expanding the team from 3 to a larger, multidisciplinary group through targeted hiring and mentorship. - Directed the end-to-end UX revamp of Watsons’s e-commerce platform, driving initial research, information architecture restructuring, and UI redesign to enhance usability and performance. - Acted as the design team’s advocate, presenting UX strategies and upselling design solutions to stakeholders across the Asia Pacific region. - Empowered teams by establishing design best practices, fostering collaboration, and promoting a user-centered approach in all digital projects. ### UX Lead @ GOGOX Jan 2014 – Jan 2016 - The first designer being introduced to the team, Revamped the entire customer app user experience for better localization that fits around other Asian countries. - Often conduct usability research in the early phase, constantly innovate, deliver, test, and iterate products. - Take the initiative to recruit new designers and build up a small team of three. - Collaborate with cross-functional teams: Work closely with marketing, operations, sales, analytics, and engineering to explore solutions that speak "product-market-fit" quality. - Define the product design strategy to create globalization B2B and B2C products which also adapt in each city, including Taiwan, Singapore, China, Hong Kong, Korea. - Manage and support other designers in the team. Help communicate our design to stakeholders. Setting goals and project managing multiple projects to ensure smooth handoffs to product team and engineers. ### User Experience Consultant @ Freelance UI/UX Designer Jan 2012 – Jan 2014 | Hong Kong User Experience Consultant | Freelance UI/UX Designer Hong Kong | May 2012 – Nov 2014 - Collaborated with global startups to deliver end-to-end UX solutions, from research and prototyping to high-fidelity design and user testing. - Specialized in Lean UX and rapid iteration, driving product improvements through data-driven design and continuous feedback loops. - Led projects including: - Handy: Redesigned in-room guest service platform for hotels, improving guest engagement and city-exploration features through user research and usability enhancements. - ExpressVPN: Revamped onboarding and marketing pages with targeted A/B testing, increasing user conversion and engagement. - iJudge Fights: Developed social features and prototypes for MMA fan platform, validated concepts via user testing. - Journify: Managed and designed a productivity app merging calendar and diary features from concept to launch. - Supported digital transformations for leading corporations: - Lane Crawford: Drove digital rebranding and e-commerce redesign for improved user experience. - Watsons Hong Kong: Designed first native mobile e-commerce app for both iOS and Android. - Dow Jones: Provided localization and UX consultation for Wall Street Journal's Chinese platform. ### Creative Director @ Digital Butter Jan 2010 – Jan 2012 | Hong Kong Digital Butter is a digital agency that focus on bringing new digital experience as well as reinforce branding for companies from SME’s to Fortune 500 companies. As a creative director, my daily tasks include overseeing design projects, giving art direction, coordinating with the development team, managing clients, and designing a variety of projects that involved branding, user interface design, and UX design. ### UI/ UX designer @ aNobii Jan 2009 – Jan 2009 ### Web Designer @ Fluid - acquired by PwC Experience Center Jan 2007 – Jan 2009 | Hong Kong ### Graphic Designer @ Vision Plus Jan 2006 – Jan 2007 | Hong Kong ### Junior Visual designer @ Nimbus Design Jan 2004 – Jan 2005 | Redwood city, CA ## Education ### Bachelor of Fine Arts (BFA) in Graphic design San José State University ### Bachelor of Fine Arts (BFA) in Graphic Design San José State University ## Contact & Social - LinkedIn: https://linkedin.com/in/theonly1rodneychow - Website: https://Rodneychow.figma.site - Website: http://www.dribbble.com/rodneychow - Website: http://www.flickr.com/rodneychow --- Source: https://flows.cv/rodneychow JSON Resume: https://flows.cv/rodneychow/resume.json Last updated: 2026-04-05