•Developed backend GraphQL APIs (TypesScript) for subscription management, username creation, and personalized content recommendations.
•Optimized onboarding flows through A/B tests to increase conversion from sign-up to trial start.
•Implemented frontend web features in React, integrating Stripe and Chargebee for subscription/payment flows, onboarding, and profile features, ensuring consistency with mobile platforms.
•Co-developed complete React Native rewrite of both Android and iOS apps, enabling faster cross-platform feature delivery and reducing duplicate effort.
•Delivered major features such as social/community features, achievements, challenges, video downloads, AirPlay/Chromecast support, deep linking, and feature flagging, resulting in 191% increase in community video views, and 30% increase in classes taken.
•Integrated Rudderstack for analytics to monitor user behavior, helping to inform feature development, and Branch SDK for deep linking to link users from push notification directly into in-app experience.