•Significantly improved website performance, SEO, user experience, and maintainability by migrating the e‑commerce website to Next.js, React, Bootstrap, and a Content Management System.
•Increased average order value and conversion rate by implementing popular features that boosted engagement and improved the shopping experience.
•Reduced over 80% of accessibility issues on the e‑commerce website through hands‑on fixes, establishing best practices, and coordinating annual audits with accessibility platforms.
•Enhanced developer experience on a critical Payments project by upgrading to Webpack, Babel, and Jest, leading to faster builds, smaller bundles, and faster load times.