Founder

Emote Behavioral Framework

Jan 2025 - Present

Designed and published Emote—a behavioral constitution for intelligent systems

grounded in trauma-informed care and therapeutic communication principles.

Emote provides reviewable behavioral contracts for AI agents, automated workflows,

and decision-support systems, with specific patterns for trust-sensitive moments:

Expectation Setting, Ambiguity Detection, Interpretive Support, Consent Confirmation,

Repair & Apology, and State Reorientation.

Framework components:

• 6 canonical trust moments (temporal trust arc)

• 20+ behavioral tokens (reusable commitments)

• 6 core patterns (moment-specific contracts)

• Authoring guide and governance model

Target applications: Healthcare AI, retail automation, enterprise decision support,

accessibility-first systems.

Skills: Behavioral Design, Trust-Centered AI, Trauma-Informed Design, Therapeutic

Communication, Pattern Languages, Responsible AI

Co-Founder & Owner

Woodnose – Producer of Sacré

Co-founded Woodnose with Justin Branon Rodriguez, creating Sacré, a first-of-its-kind non-alcoholic aperitif crafted from Vermont maple syrup and fair-trade coffee. Led product vision, brand development, and market positioning, helping establish Sacré as a pioneering entry in the no & low ABV beverage movement.

Key contributions:

Directed R&D from concept to market, developing a complex, wine-occasion-worthy beverage recognized by sommeliers, chefs, and mixologists.

Managed partnerships with fine dining establishments and specialty retailers, expanding brand presence across multiple markets.

Oversaw brand storytelling, marketing, and packaging design, building a distinctive identity in a rapidly growing category.

Represented Woodnose at industry events, panels, and tastings, championing innovation in non-alcoholic beverage culture.

Applied user research and sensory profiling techniques to refine flavor balance and customer experience.

Designed and executed research strategies that uncovered user pain points and informed provider credentialing solutions across symplr’s healthcare operations platform.

Conducted in-depth studies (interviews, usability testing, card sorting, surveys, workflow analyses) to ensure the platform met the needs of providers, credentialers, and administrators.

Partnered cross-functionally with PM, Design, and Engineering to integrate insights directly into roadmaps and product decisions.

Embedded accessibility & WCAG principles into research recommendations, improving usability for diverse user groups.

Created and maintained personas, journey maps, and workflow models that clarified complex healthcare processes and aligned teams around user needs.

Facilitated stakeholder workshops and research debriefs that drove prioritization and user-centered outcomes.

Led iterative testing cycles to validate solutions, refine workflows, and ensure measurable improvements in adoption and efficiency.

Led end-to-end design for provider credentialing platforms, shaping information architecture, wireframes, prototypes, and polished interfaces that simplified complex workflows.

Partnered with cross-functional teams (PM, Ops, Engineering) to define goals, scope MVP → V2, and deliver user-centered solutions that balanced business objectives and user needs.

Conducted comprehensive research initiatives (interviews, journey mapping, usability testing) to uncover workflow pain points and opportunities for automation.

Contributed to scalable design systems (symplr Alloy), creating reusable patterns and frameworks that improved design efficiency and consistency across multiple products.

Advocated for accessibility and inclusion, embedding WCAG-compliant practices and championing equitable solutions for diverse healthcare users.

Facilitated design sprints, workshops, and collaborative sessions that kept stakeholders aligned and accelerated decision-making.

Mentored junior designers and researchers, fostering a culture of collaboration, continuous improvement, and innovation.

Spearheaded the creation of digital design assets and interactive prototypes (storyboards, user flows, wireframes, mockups) that aligned stakeholder goals with usability best practices.

Built and maintained accessible, standards-compliant front-end code (HTML/CSS/SCSS), applying mobile-first principles to improve responsiveness and user experience across platforms.

Collaborated with cross-functional teams to translate complex requirements into intuitive workflows, ensuring solutions met business goals and delivered seamless user journeys.

Partnered on marketing and branding initiatives, creating consistent visual assets and extending the brand across digital platforms.

Championed accessibility and web standards, embedding inclusive design principles to ensure equitable experiences for diverse users.