# Roger Gurbani > Editorial and brand systems at WIRED, Amazon, and LA Times. Now translating them into AI teammates. Creator of the first AI Editorial OS plugin on Claude — an editorial operations layer for content and marketing teams. Location: San Francisco Bay Area, United States Profile: https://flows.cv/rogergurbani I’m a Creative Director and Design Leader with a background shaping storytelling at Wired, Sunset, and LA Times Magazine. My specialty is applying editorial thinking to brand design. I combine narrative clarity, cultural insight, and visual design to create work that resonates with audiences and customers. I have 15+ years leading cross-functional teams. During this time I have directed art, photography, and multi-channel design across print, digital, social, and OOH. My approach combines editorial craft (narrative clarity, visual rigor, cultural intelligence) with strategic design leadership (scalable systems, brand platforms, measurable impact). I help brands create authentic stories that connect meaningfully with audiences. I thrive at the intersection of design, storytelling, and strategy. This is where creative design translates into brand impact. ## Work Experience ### Manager of Design @ Tailored Brands, Inc. Jan 2025 – Present | San Francisco Bay Area ### Creative Art Director @ Tailored Brands, Inc. Jan 2024 – Jan 2025 | San Francisco Bay Area ### Creative Director @ Signal& Jan 2017 – Present | San Francisco Bay Area As Creative Director of Roger Gurbani Design, I lead projects ranging from Branded Content for Publication Design, Art Direction, Photo Art Direction and Branding, and Social Media. ### Sr. Design Manager @ Amazon Jan 2021 – Jan 2023 | San Francisco Bay Area • Global Art Direction and design for About Amazon. • Creation and implantation of first brand guides for WWC. • Implemented the first Digital Asset Management system for WWC. • Managed, recruited, and provided creative direction for an art team of three graphic designers and one Photo Editor/Photographer. • Oversee $500,000 annual art budget. • Project management of design work, design team meetings, timelines, and agendas that has scaled to meet global requests. • Created a workflow and design templates that have scaled to support an 800 plus person communications organization. • Supports the WWC organization with emails, newsletters, landing pages, original asset creation, and assignment photography. ### Design Director @ WIRED Jan 2019 – Jan 2021 | San Francisco, California • Art Direction and Design of Feature well layouts and special projects. • Art Direction and Design of Gadget Lab section. For Consumer Devices and Gear. • Special project logo design. • Presentation design for Marketing initiatives. • Video title typography and design. • Oversee and help manage Designers. ### Senior Art Director @ Tailored Brands, Inc. Jan 2018 – Jan 2019 | San Francisco Bay Area • Art Direction and Design of Seasonal Catalog Design. From Concept to hands on Design. On set photo Art Direction for on figure location photo shoots and In studio still life photo shoots. • E-Commerce Photo Art Direction. Monthly photo Art Direction of Ecomm photo shoots. • Website Design: Art Direction and Design for Website Asset Design. • Email: Art Direction and Design for Seasonal Emails. • Branding: Seasonal Brand Guidelines, Design Standards for seasonal campaigns to be implemented across channels from Print, In store signs and graphics, and E-Commerce platforms (site and mobile). • Store signage Art Direction and Design: From Window Typography, In store signage, and Photo window displays. • Art Direct, Mentor, and guide Art Directors, Designers and Copy writer. ### Creative Director @ Sunset Publishing Corporation Jan 2017 – Jan 2018 | Oakland, California ### Art Director @ Sunset Publishing Corporation Jan 2016 – Jan 2017 | Oakland, California Sunset Is the Iconic magazine of the Western United States. • Art Directing the Travel and Food & Drink sections. • Art Directing and Conceptualizing photo shoots. • Designing and Photo Art Directing well features. • Developing design and visual strategies to keep the Travel and Food & Drink sections current and up to date • Art Direct and manage Art Director and Designers. ### Creative Director @ Napa/Sonoma Magazine Jan 2009 – Jan 2016 | San Francisco Bay Area Napa/Sonoma Magazine is a Lifestyle magazine servicing the North Bay Wine Country. • Art Directing and Conceptualizing photo shoots; Inclusive of sourcing and contacting photographers for food and lifestyle photoshoots. • Designing and Photo Art Directing the cover and well features. • Responsible for overseeing the work and art directing the Associate Art Director and Art Director. • Developing design and visual strategies to keep the magazines visual identity current and up to date • Responsible for overseeing and managing art budget ### Creative Director @ Diablo Magazine Jan 2014 – Jan 2016 | San Francisco Bay Area A Brand new publication that was launched to celebrate and inspire the modern bride. Strong, Modern, and independent, these qualities inspired the design and content. The publication was designed and Art Directed from the ground up. With new templates, grids, nameplate, section naming, and visual strategy and direction. • Art Directing and Conceptualizing photo shoots; Inclusive of sourcing and contacting photographers and illustrators for food, lifestyle, fashion, and still life Photo Shoots. • Designing and Photo Art Directing cover and cover features, in addition to well features. • Developing design and visual strategies to keep the magazines visual identity current and up to date • Responsible for overseeing and managing art budget ### Creative Director @ Diablo Magazine Jan 2007 – Jan 2016 | San Francisco Bay Area Diablo Magazine is a magazine servicing the major metropolitan area of the East Bay region of the SF Bay Area. • Art Directing and Conceptualizing photo shoots; Inclusive of sourcing and contacting photographers and teams for food, lifestyle, fashion, and still life Photo Shoots. • Designing and Photo Art Directing cover and cover features, in addition to well features. • Responsible for overseeing the work and art directing the Associate Art Director and Art Director. • Developing design and visual strategies to keep the magazines visual identity current and up to date • Responsible for overseeing and managing art budget ### Associate Creative Director @ Los Angeles Times Magazine/ West Magazine Jan 2002 – Jan 2006 West Magazine (formerly Los Angeles Times Magazine) is a weekly Sunday supplement with a current circulation of over a million readers. • Concept development to Art Directing photo shoots; Inclusive of sourcing and contacting photographers for all sections of the magazine • Experience includes lifestyle, fashion, and still life Photo Shoots. • Designing and Photo Art Directing cover and cover features, in addition to well features. • Developing design and visual strategies for special issues with Creative Director. • Art Direct and manage Art Director and Designers. ## Education ### User Experience Design General Assembly ### Bachelor of Arts (B.A.) in Graphic Design California State University, Northridge ## Contact & Social - LinkedIn: https://linkedin.com/in/roger-gurbani-4b2a446 - Portfolio: https://rogergurbanidesign.com --- Source: https://flows.cv/rogergurbani JSON Resume: https://flows.cv/rogergurbani/resume.json Last updated: 2026-04-13