# Roger Montoya

> Art Director at Smarsh

Location: San Carlos, California, United States
Profile: https://flows.cv/rogermontoya

Innovative Art Director with 15+ years of experience driving brand evolution and visual storytelling for B2B SaaS, financial media, and compliance tech. Expert in scalable design systems, rebrands, and post-M&A brand integration that boost engagement and customer trust.

Proven record of elevating campaign performance, doubling creative output velocity, and cutting costs by 60% through global team scaling and workflow optimization. Adept at translating complex strategies into compelling digital, experiential, and sales-enablement content that accelerates pipeline growth and strengthens market leadership.

Skilled collaborator and mentor, fluent in Adobe Creative Suite, Figma, WordPress, and Marketo, with a reputation for balancing bold creativity and business goals to deliver measurable impact.

## Work Experience
### Art Director @ Smarsh
Jan 2024 – Present
Driving brand cohesion and creative direction across digital, experiential, and print platforms. Oversee global design initiatives, guide design systems, and lead event branding and storytelling that enhance customer engagement and strengthen Smarsh’s market leadership.

### Manager, Digital Design @ Smarsh
Jan 2022 – Jan 2024
Directed creative execution across all marketing channels, ensuring brand consistency and campaign impact. Managed and mentored a distributed design team, streamlined workflows, and spearheaded a high-visibility rebrand that increased lead conversion and integrated acquired brands seamlessly.

### Sr. Digital Designer @ Smarsh
Jan 2020 – Jan 2022
Transformed complex strategies into compelling visual storytelling for demand generation and sales enablement. Led design for partner marketing, demand generation, and internal branding, creating engaging digital assets and streamlining processes to accelerate delivery and improve cross-team collaboration.

### Digital Designer @ Smarsh
Jan 2018 – Jan 2020
Delivered creative support across digital, social, and email platforms to elevate brand recognition and customer engagement. Designed impactful sales enablement content, unified brand identity post-merger through a full website redesign, and strengthened marketing effectiveness across campaigns.

### Web Designer @ Actiance, Inc.
Jan 2017 – Jan 2018
Enhanced brand visibility and customer perception through cross-channel creative development and marketing collateral. Led a website redesign that positioned the company for its merger with Smarsh, ensuring a smooth transition and cohesive brand experience.

### Web Developer & Graphic Designer @ AllBusiness.com
Jan 2015 – Jan 2017
Designed and developed high-traffic financial media properties to modernize user experiences and increase site engagement. Optimized ad revenue and performance by managing front-end development and integrating monetization tools to maximize ROI.

### Web Developer @ Dun & Bradstreet
Jan 2010 – Jan 2016
Supported large-scale site launches for dnb.com and affiliated brands, ensuring seamless, high-traffic rollouts. Conducted rigorous QA testing and production releases across desktop and mobile to enhance stability, functionality, and user experience.


## Education
### Multimedia Arts & Technology in Graphic Design
Cañada College


## Contact & Social
- LinkedIn: https://linkedin.com/in/roger-montoya-b0a64246

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Source: https://flows.cv/rogermontoya
JSON Resume: https://flows.cv/rogermontoya/resume.json
Last updated: 2026-04-13