Designer, Engineer, Creative Technologist.
tanrohan.com
I am deeply invested in the field of human-centered interface design. My journey began in June 2013, when Apple introduced iOS 7. I was 14 years old at the time, and something clicked in me.
Contracted as a product designer and engineer for AI-driven products with clients including Whop, Selleb, Legacy, The Interaction Company of California, Origin Financial, Mellow, and Gleam. Also provided design consultations to teams at OpenAI, Google, Meta, Perplexity, Microsoft, Grammarly, Shazam (Apple), Honda, Wells Fargo, Amazon, and Pinterest, focusing on emerging HCI patterns for AI interfaces.
Pioneered interface design and SwiftUI prototyping for spatial music experiences across iOS, iPadOS, visionOS, and Horizon OS. Led design and development of a wearable AI music device, contributed to foundational design systems, made detailed 3D product renders, and collaborated with engineering, market research, and stakeholders to refine the product vision.
Designed, tested, introduced grocery wayfinding solutions by incorporating 2D maps, augmented reality, machine learning, AI — improving eCommerce for 8M/week customers. Developed and scaled experiences across web, mobile, in-store by applying design systems, mapping user journeys, user personas — leading to a 75% increase in customer satisfaction across 2,000+ retail locations.
Conducted HCI research and literature reviews on the role of UX/UI in mitigating misinformation on social media. Built and tested 5 prototypes of Community Notes (Birdwatch) on X (Twitter), achieved 80% success rate, iterated solutions based on user feedback. Authored and presented a research paper documenting findings and design recommendations.
Implemented qualitative and quantitative analysis from usability studies to formulate 9 mixed-reality projects for spatial computing, and built an e-magazine website for “Future of Work in XR/VR/AR” exhibition.