# Rohan Tandon > Product Designer, Engineer Location: San Francisco Bay Area, United States Profile: https://flows.cv/rohantandon Designer, Engineer, Creative Technologist. tanrohan.com I am deeply invested in the field of human-centered interface design. My journey began in June 2013, when Apple introduced iOS 7. I was 14 years old at the time, and something clicked in me. As apps, websites, platforms, businesses transitioned into its new design language, I noticed a disconnect between visual craft and usability experience, which led me down a lifelong path in exploring how thoughtful design shapes human-computer interaction. Curious about the “why” behind product decisions, I pursued a Bachelor’s degree in Business Management (San Diego State University in California) to understand how entrepreneurship and design choices affect people. I graduated in 2020, during a global pandemic that accelerated humanity into relying on digital tools. That made me dig deeper into “what” product decisions make a great experience. In 2021, I pursued a Master’s degree in Experience Design (Northeastern University in Massachusetts), where I studied systems, research methods, nuances and specificities that transform good designs into delightful experiences. My mission is to craft world-class digital and spatial experiences. In a world full of software, truly thoughtful, well-crafted products are rare. I aim to change that. As a visionary designer, I aim to elevate software design through interventions that are forward-thinking, elegant, disruptive, with solid craftsmanship, and a whole lot of heart. I actively evangelize emerging technologies like augmented reality, spatial computing, artificial intelligence. Since 2023, I’ve designed, developed and published SwiftUI apps of my own on the Apple App Store including — Celebrating Home (iPhone, iPad, Vision Pro) and No Cap (iPhone, iPad, Mac, Vision Pro), which have received 5-star global ratings and earned me an invitation to WWDC in June 24. Outside of product design, I create digital illustrations and artworks that are #MadeOniPad. I've produced unique illustrations and album cover artworks for a variety of musicians and artists, spanning multiple visual styles. My work has been previously featured by Apple, Procreate, and Unsplash. ## Work Experience ### Creative Technologist @ Unknown Jan 2024 – Present Contracted as a product designer and engineer for AI-driven products with clients including Whop, Selleb, Legacy, The Interaction Company of California, Origin Financial, Mellow, and Gleam. Also provided design consultations to teams at OpenAI, Google, Meta, Perplexity, Microsoft, Grammarly, Shazam (Apple), Honda, Wells Fargo, Amazon, and Pinterest, focusing on emerging HCI patterns for AI interfaces. ### Product Designer, UX Engineer @ VIBESUIT Jan 2023 – Jan 2025 Pioneered interface design and SwiftUI prototyping for spatial music experiences across iOS, iPadOS, visionOS, and Horizon OS. Led design and development of a wearable AI music device, contributed to foundational design systems, made detailed 3D product renders, and collaborated with engineering, market research, and stakeholders to refine the product vision. ### Product Designer @ Ahold Delhaize USA Jan 2022 – Jan 2022 | Quincy, Massachusetts, United States Designed, tested, introduced grocery wayfinding solutions by incorporating 2D maps, augmented reality, machine learning, AI — improving eCommerce for 8M/week customers. Developed and scaled experiences across web, mobile, in-store by applying design systems, mapping user journeys, user personas — leading to a 75% increase in customer satisfaction across 2,000+ retail locations. ### Product Designer and HCI Researcher @ Center for Design at CAMD Jan 2022 – Jan 2022 | Boston, Massachusetts, United States Conducted HCI research and literature reviews on the role of UX/UI in mitigating misinformation on social media. Built and tested 5 prototypes of Community Notes (Birdwatch) on X (Twitter), achieved 80% success rate, iterated solutions based on user feedback. Authored and presented a research paper documenting findings and design recommendations. ### Spatial UI/UX Designer @ Northeastern University Jan 2022 – Jan 2022 | Boston, Massachusetts, United States Implemented qualitative and quantitative analysis from usability studies to formulate 9 mixed-reality projects for spatial computing, and built an e-magazine website for “Future of Work in XR/VR/AR” exhibition. ### Product Designer and Branding Lead @ REC Innovation Lab Jan 2020 – Jan 2021 | San Diego, California Conceptualized and developed high-fidelity app UI prototypes for 21 start-ups across healthcare, VR, AR, fintech, AI, and education, facilitated data-driven branding and user acquisition strategies. Oversaw market research and brand identity development; created user flows, established design system components that increased user engagement by 270%, ensuring a cohesive UX. ### Web Designer and Communications Specialist @ San Diego State University Jan 2019 – Jan 2020 | San Diego, California Redesigned the SDSU Global Affairs website, weekly e-Newsletter for 1.8M+ monthly users, created consistent graphic and marketing design assets by utilizing art direction, typography, and scalable design systems to enhance visual identity and engagement. ### Co-Founder and Marketing Lead @ Graphic Elements Inc Jan 2018 – Jan 2019 | San Diego, California, United States Created 250+ apparel designs for U.S colleges in the West Coast. Grew a network of strategic partnerships with manufacturers and providers in the apparel sector via e-commerce and direct sales channels. ### Co-Founder and Product Strategist @ Enver Jan 2018 – Jan 2019 | San Diego, California, United States Spearheaded end to end product research and MVP design for 15 iOS apps, leveraged A/B testing, lean startup methodologies, strategically led media marketing campaigns to drive engagement, while ensuring pixel-perfect designs across platforms (web, mobile). ## Education ### Master of Science - MS in Experience Design and Human Computer Interaction Northeastern University ### Bachelor of Science - BS in Business Administration and Management San Diego State University ## Contact & Social - LinkedIn: https://linkedin.com/in/tanrohan - Portfolio: https://tanrohan.com --- Source: https://flows.cv/rohantandon JSON Resume: https://flows.cv/rohantandon/resume.json Last updated: 2026-04-13