# Roland Geisler

> Generative AI @ Apple, ex-TikTok, Adobe Firefly, IDEO, McKinsey

Location: San Francisco, California, United States
Profile: https://flows.cv/rolandgeisler

I’m currently working at Apple, focusing on Generative AI for the enterprise — building capabilities that help people work smarter, create more freely, and get things done with less friction.

Before Apple, I spent two years at TikTok, where my team launched TikTok Symphony, the company’s suite of Generative AI creative tools for brands, creators, and advertisers — including Symphony Creative Studio, Avatars, Remix, and Assistant.

Prior to TikTok, I was the founding Product Lead for Adobe Firefly, Adobe’s Generative AI platform for its Creative Cloud apps. During my six years at Adobe, I worked across multiple AI teams, helping build Firefly models, AI Search in Adobe Express, Neural Filters in Photoshop, Visual Recommendations in Adobe Commerce, and Liquid Mode in Adobe Acrobat.

Earlier in my career, I worked in product design at IDEO, corporate development at Samsung NEXT, and management consulting at McKinsey. I began my journey as a software engineer at Nokia, where we developed the open-source browser library Mobile WebKit — technology that ultimately became the foundation for Safari on the iPhone.

## Work Experience
### Product Lead for Generative AI @ Apple
Jan 2025 – Present | San Francisco Bay Area

### Product Lead for Generative AI @ TikTok
Jan 2023 – Jan 2025 | San Francisco, California, United States
Founding Product Lead for TikTok Symphony, TikTok’s suite of Generative AI creative products, including Symphony Creative Studio, Avatars, Remix and Assistant / Agent. First author on key patent filing for short-form video generation

### Product Lead for Adobe Firefly @ Adobe
Jan 2017 – Jan 2023 | San Francisco
Founding Product Lead for Adobe Firefly, the Generative AI platform for Adobe's Creative Products. Spent 6 years in various AI product teams at Adobe, where we built stuff like Adobe Firefly Models for Creative Cloud, AI Search in Adobe Express, Photoshop Backdrop Creator, Neural Filters in Photoshop, Visual Recommendations in Adobe Commerce, and Liquid Mode for Forms in Adobe Acrobat. Co-authored Firefly’s key e-commerce patent

### Business Design Director @ IDEO
Jan 2016 – Jan 2017 | Palo Alto
Led cross-disciplinary design teams to advise Fortune 500 companies and startups to innovate and grow through product design in transportation, artificial intelligence, and smart home

### Director of Corporate Development @ Samsung Electronics
Jan 2014 – Jan 2015 | Mountain View
Built investment strategies to support 2 $100+ million acquisitions (SmartThings, LoopPay) and 6 $500K+ seed and series-A investments in emerging technology areas including IoT, AI, Mobile Health and VR/AR

### Associate / Engagement Manager @ McKinsey & Company
Jan 2010 – Jan 2013 | Munich / New York
Led 20+ strategy and operational improvement projects for Fortune 500 enterprise clients, generating more than $500 million in collective direct bottom-line impact – last performance rating: top 20%

### Software Engineer / Software Engineering Lead / Engineering Manager @ Nokia
Jan 2001 – Jan 2008 | Helsinki / Copenhagen / Boston / San Francisco
Co-invented Mobile WebKit and the double tap to re-size text boxes on mobile websites, today used in every iPhone and Android Phone - managed full product life cycle for 10+ products, and teams of up to 50 people. Products include N-Gage and the N-Gage store, the world's first mobile gaming app store.


## Education
### Master of Business Administration - MBA
University of California, Berkeley, Haas School of Business

### Master of Science - MS in Computer Science
University of Illinois Urbana-Champaign

### Bachelor of Science - BS in Computer Science
Technical University of Munich


## Contact & Social
- LinkedIn: https://www.linkedin.com/in/rgeisler

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Source: https://flows.cv/rolandgeisler
JSON Resume: https://flows.cv/rolandgeisler/resume.json
Last updated: 2026-04-07