• Designed a node-based orchestration canvas for agent creation, reducing time-to-first-agent from 3.5 days to 8 hours (-77%), cutting configuration errors 42% and lifting activation +19 pp and NPS +14

• Built the token-driven design system (90+ components, WCAG 2.1 AA) that cut design-to-dev handoff 34%, visual defects 52%, accessibility issues 78%, and release lead time 18%.

• Validated 17 product hypotheses/features - ran 22 customer interviews, 14 prototype tests, and 8 A/B experiments; shipped 9, killed 6, pivoted 2 - driving +9.4% trial-to-paid conversion, +7.0 pp day-7 retention, and avoiding ~420 engineering hours by eliminating low-ROI work

• Led UX for a complex B2B travel-operations platform (≈ 250 screens, 20 dashboards), redesigning key workflows and dashboards to cut itinerary-creation time from about 45 minutes to under 10 and drive steady month-on-month GMV growth.

• Designed a motion-rich marketing site (A/B optimisation) that raised qualified-lead conversion 2.1 % → 6.9 % (3.3 ×) while cutting CAC 41 %

• Rebuilt the brand & design system end-to-end - logo suite, 5-colour palette, 12-step type scale, icon set, Figma tokens that reduced asset-creation time 60%

• Managed and scaled a team of 10+ designers and developers, increasing productivity by 40% through design critiques, mentorship, and standardized workflows in Figma, Notion, and Zeplin.

• Led end-to-end design for 10+ cross-industry projects (Fintech, SaaS, Healthcare, EdTech, HRTech), achieving 95% on-time delivery and improving efficiency by 30% using Design Thinking and Double Diamond.

• Boosted customer satisfaction by 22% (via NPS/CSAT) by embedding UX strategy into lifecycles, aligning design with user and business goals, and driving consistent quality.

• Built scalable design systems for multiple clients, cutting design-to-dev time by 35%, reducing UI inconsistencies by 60%, and ensuring WCAG 2.1 compliance.

• Coached 120 students through a 20-week product-design track - implemented OKR-driven learning plans and a peer-critique rubric that yielded an 82 % job-placement rate (avg. 2.7 months to first offer)

• Designed & launched two 5-day “UX Power-Sprint” video intensives that blended Design Thinking sprints with JTBD mapping; upsold to 38 % of the active learner base and lifted monthly course revenue +10 % within eight weeks.