# Roman Kuzhel > Lead Product Designer ✸ Innovation&Tech ✸ AI & Spatial ✸ Multimodal UX/UI ✸ Visual Concepts & Art Direction ✸ B2C, B2B Location: San Francisco, California, United States Profile: https://flows.cv/romankuzhel Hi! I’m Roma, a product designer with the soul of an artist. I create intuitive and beautiful interfaces that work for people and businesses alike. I'm interested in innovative products and have proven track record in b2b2c, AI, XR and EdTech. Whether it’s a major corporation or a budding startup, every project is unique and meaningful to me ## Work Experience ### Senior Product Designer @ Yandex Jan 2025 – Present | Белград, Сербия I joined Yandex Plus Gaming — a cloud gaming service within an ecosystem of 100M+ monthly users — to elevate and align the core product experience. I quickly conducted a UX audit, identified key issues, and orchestrated a cross-functional redesign with the Art Director, product owners, CPO, CTO, developers, and QA. We streamlined user flows, modernized the interface, and reframed the product direction. The updated concept secured approval from leadership, allowing the service to advance into active development. Impact – Led the redesign of core gaming flows with the Art Director – Unified product, engineering, and QA around a shared UX model – Refined navigation and interaction patterns for better coherence – Delivered a validated concept that unlocked further investment – Shaped the next-phase roadmap grounded in user needs ### Concept Designer @ Sovcombank Jan 2025 – Present I worked closely with the Design Director at Sovcombank — a major digital bank with a mobile app used by over 5 million people — to explore new product directions and strengthen the overall user experience. My role focused on R&D, where I shaped early concepts, tested ideas, and built prototypes that helped the team understand which directions were worth pursuing. I combined conceptual thinking with emotional design, interaction patterns, and motion principles to clarify complex flows and enhance how users navigate the main app. Impact – Supported R&D initiatives across key product areas – Created concept explorations that revealed new UX opportunities – Developed motion and interaction prototypes that improved communication of design ideas – Helped refine the long-term vision for the core mobile experience ### Founder @ Design Drills Jan 2025 – Present As the Founder of Design Drills, I empower designers to grow their creative muscles through short, engaging daily exercises. My mission is to make skill-building fun, accessible, and impactful, helping both seasoned professionals stay sharp and newcomers build their portfolios with meaningful projects. Design Drills focuses on areas like digital design, branding, UI/UX, and AI tools, fostering a playful yet purposeful approach to learning. By combining creativity, discipline, and hands-on practice, I guide designers to think deeply, work smart, and create visuals with intention. If you're ready to level up your design skills in just 25 minutes a day, let's connect and grow together! ### Senior Product Designer @ PRAGMATICA Jan 2025 – Jan 2025 At Pragmatica, one of Europe’s leading design studios, I partnered with enterprise clients and fast-scaling startups to define early product vision and accelerate concept validation. I focused on high-impact POC work across EdTech, Social, and creator-economy products Highlights – Designed a POC for Sberbank’s EdTech AI initiative that earned direct approval from the CEO, enabling the project to move into strategic exploration. – Reduced quiz-creation time by rethinking authoring flows, making internal production significantly faster and more scalable. – Led the monetization design track for VK Video, shaping the new donation flow for creators and aligning it with platform-wide engagement goals. – Established a lightweight design process that improved collaboration with product, engineering, and analytics teams and accelerated research-to-concept cycles. ### AI Designer @ Dodo Brands Jan 2024 – Jan 2025 Created AI workflow for R&D features - AI Model training - MidJourney prompting - Style research ### Senior Product Designer @ Dodo Brands Jan 2023 – Jan 2024 | Дубай, Объединённые Арабские Эмираты Growth Hacker / Innovative Design Solutions for a Global Food Tech Leader - Decreased food loss for 20% with new smart tracking tablet - Enhanced employee lifetime value by gamifying the delivery drivers app - Initiated R&D, user testing and research process in the pizzeria’s kitchen - Increased user engagement of internal news up to 50% wtih smart bento templates ### Product Designer @ Dubformer Jan 2023 – Jan 2023 | Амстердам, Северная Голландия, Голландия AI-dubbing platform Increased LTV by optimizing subscription plan scenarios. - Boosted new user conversion rate by 20% without requiring sign-up. - Created CTA entry points to promote plans and new features. - Reduced video translation task time by 50%. - R&D of new features which potentially could increase user engagement. ### Product Designer / Cloud Platform @ МТС Jan 2021 – Jan 2023 | Москва, Россия MTS (NYSE:MBT) is the leading telecommunications group in Russia and the CIS with over 80M customers of media, digital and financial services. - Design and support for over 9 product teams in cloud platform from scratch to design review. - Сonducting of qualitative and corridor UX researches. - Production-ready services from 3 to 12 in 1.5 year - Created an Informational Architecture and common UX-patterns such as navigation, CRUD, welcome pages and cross-app features for different complicated cloud services - Leading of R&D design and integration of new visual assets such as landing pages, e-mails, fonts and illustrations. - Design and support for local and global design-systems ### LX Designer and Author @ GeekBrains Jan 2020 – Jan 2021 | Москва, Россия GeekBrains - one of the biggest online-school in Eurasia region. Online training courses for children, schoolchildren and teenagers. They help children aged 8-17 to learn digital skills, broaden their horizons and find a promising profession. I developed and taught an online web-design course from scratch for teens from 10 to 15 y.o. with average rate 4.8 ### Augmented Reality Designer @ WayRay Jan 2021 – Jan 2021 | Москва, Россия Created an interface for а windshield of a police car using TrueAR WayRay technology - First true AR design concept for police car created with C4D, Figma and After Effects - Project was worked out from the idea stage to implementation. - All technical requirements for the implementation of the projection in the windshield were taken into account. ### Product Designer / AI Speech Recognition B2B SaaS @ МТС Jan 2020 – Jan 2021 | Москва, Россия MTS (NYSE:MBT) is the leading telecommunications group in Russia and the CIS with over 80M customers of media, digital and financial services. Leading designer in AI call analysis service. I have been working on improving the main user path of the MVP version and bringing the product to release - Increase in profit by 52% and +8 customers after redesign of the main script for reading reports. Our service analyzed almost 20 thousand calls per month. - Leading design process from hypothesis to design review with product manager and ML-engineers - Сonducting of qualitative and corridor UX researches. - Initiation and facilitation of brainstorms and retrospectives ### Trainee Designer / AI FinTech SaaS @ МТС Jan 2020 – Jan 2020 | Москва, Россия Creating a financial AI-marketplace in a startup accelerator for company employees. - I’ve found a project and assembled product team to help local startup create an MVP - We created a working prototype for the release in six months - Good feedback was received from the founders and many team members were invited to continue working in the company ### UX/UI Designer-trainee @ RAMBLER&Co Jan 2019 – Jan 2019 | Москва, Россия Working in the design team of a large media holding with a monthly audience of about 26 million users - Redesigning CTA sections in movie articles - Redesign of the list of persons to increase retention rate - Participation in all processes of the design team and presentation of the internship results ### Graphic Designer @ Rock band BI-2 Jan 2019 – Jan 2019 | Москва, Россия Working with famous Belarusian band, formed in 1985 in Bobruisk, Belarus. It was one of the most successful with many sales and chart-hits in Russia. Bi-2 was awarded MTV Russian Music Awards for Best Rock Act in 2007. - Photo editing and layout support - Assistance to Art-Director in creation of advertising concepts - Augmented reality masks ## Education ### Bachelor's degree in Design and Code Higher School of Economics Jan 2018 – Jan 2022 ### Holographic interfaces for AR HUDs British Higher School of Art and Design Jan 2021 – Jan 2021 ## Contact & Social - LinkedIn: https://linkedin.com/in/romankuzhel - Website: https://bento.me/rkuzhel --- Source: https://flows.cv/romankuzhel JSON Resume: https://flows.cv/romankuzhel/resume.json Last updated: 2026-03-25