# Rona Asuncion > Design leader, product strategist, and team builder Location: San Francisco Bay Area, United States Profile: https://flows.cv/ronaasuncion I was a startup co-founder, a design consultant for enterprise clients, and a design practitioner with over 12 years of experience. ## Work Experience ### Principal Product Designer @ Salesforce Jan 2025 – Present ### VP of Product Design @ Metaimpact Jan 2022 – Jan 2024 As the organization’s head of design, I was the leading advocate for user-centered product design. I designed the vision and established the foundation of a network-based platform, helping secure its Series A funding and subsequent investments. I was at the forefront of the platform’s evolution, successfully launching its many capabilities to market and securing enterprise customers that generated millions in ARR. I was a core stakeholder in the product, design, and engineering department, comprising 20-25 individual contributors. I collaborated with the executive leaders to define product direction, strategy, and development with design-thinking practices and techniques. I led user research practices and methods to provide insights into product direction and prioritization. I built, led, and managed a team of designers distributed across all product verticals. Additionally, I partnered with the rest of the organization, including go-to-market leaders and individuals across sales, customer success, customer support, and marketing. ### Director of Product Design @ Metaimpact Jan 2019 – Jan 2022 | San Francisco Bay Area I led the founding team from conceptualized designs to developed products, ushering a path to the business's market fit and viability. This included testing product concepts with customers, prospects, and industry experts and transforming those into insights to shape the product's foundational capabilities. ### Senior UX Designer @ DesignMap Jan 2016 – Jan 2019 | San Francisco, California I led the design and day-to-day management of high-profile, multi-year projects with clients including Charles Schwab, Salesforce Marketing Cloud, and eBay. I specialized in designing complex, data-driven products, such as a software security scanning product for Docker and a software-defined-storage (SDS) solution for a Samsung subsidiary company. I fostered lasting relationships with executive stakeholders using my expertise in design best practices and user-centric methodologies. I delivered high-quality designs for massive product overhauls and concept-to-MVP products. I orchestrated collaboration and alignment with key players across multiple departments to ensure my clients’ success. Within the design studio, I collaborated with its partners, design directors, and other designers across client projects. ### UX Designer @ DesignMap Jan 2013 – Jan 2016 | San Francisco, California ### Jr. UX Designer @ DesignMap Jan 2013 – Jan 2013 | San Francisco, CA ### UX Design Intern @ Opower Jan 2012 – Jan 2013 | San Francisco, CA I applied the fundamentals of UX and UI to design features of Opower’s thermostat application that aimed to promote positive, energy-saving user behaviors. I also contributed to the conceptual design of an internal admin tool, with its director of engineering as the primary stakeholder. I worked under the guidance of one of its 3 design leaders and collaborated with product managers and engineers. ### Shift Manager @ Starbucks Jan 2006 – Jan 2012 | Pinole, CA ### Recruitment Coordinator @ IDSA (The Industrial Designers Society of America) SFSU Student Chapter Jan 2011 – Jan 2012 ### Graphic Designer & Research Assistant @ Nathan Shapira Design Archive at SFSU Jan 2011 – Jan 2012 ### Design Instructor @ Industrial Design Outreach Jan 2010 – Jan 2010 ## Education ### Bachelor of Art in Industrial and Product Design San Francisco State University ### Bachelor of Art in Psychology San Francisco State University ## Contact & Social - LinkedIn: https://linkedin.com/in/rona-asuncion - Portfolio: https://ronaasuncion.com --- Source: https://flows.cv/ronaasuncion JSON Resume: https://flows.cv/ronaasuncion/resume.json Last updated: 2026-04-13