# Ronan Sprake

> Product Designer for 10+ years at Enterprise, Agency & Startup | Research, AI & Accessible Design Systems

Location: Greater Norwich Area, United Kingdom, United Kingdom
Profile: https://flows.cv/ronansprake

Passionate advocate for intuitive, accessible & frictionless customer experiences crafted through human-centred design principles.

Hands-on experience in regulated industries keeps me business-focused and value-driven, always seeking a broad and deep impact, with an efficient and inclusive approach.

Curious and pragmatic, I confidently navigate change and uncertainty, collaborating with a diverse range of teams and individuals to deliver the best possible experiences.

## Work Experience
### Senior Product Designer @ GBG Plc
Jan 2023 – Present | Global
Designing GBG Go, a flagship journey and insights platform, managing top-tier user experience while delivering on GBG's two-year mission to be a £1bn company.

Full UX/UI redesign of platform, partner experience and customer journeys, including customer research and WCAG AA compliance, coordinating across EMEA, Americas and APAC.

Introduced AI-driven tools and processes to expedite design and implementation, including design system token ingestion and documentation.

### Senior UX Designer @ GBG Plc
Jan 2021 – Jan 2023 | United Kingdom
- Discovery to design for an innovative SaaS platform
- Integration of services from multiple acquisitions
- Facilitation of workshops at all stages of the UCD process
- Created and documented a bespoke design system
- Performed UX reviews for top financial services clients
- Accessibility audits and advice for remediation

### UX Lead @ Upside Saving
Jan 2021 – Jan 2021 | London Area, United Kingdom
Part of the TechStars Accelerator 2021 cohort, I delivered the first iterations of UX research and design for a highly innovative fintech startup (acquired by Cheddar)

### Senior UX Designer @ Aviva
Jan 2017 – Jan 2021 | Norwich, United Kingdom
Senior designer within a global function for one of the UK's biggest insurers. This role required a highly collaborative and cross-functional approach to ensure an integrated approach to design and build across distributed teams.

- Acting Principal Designer on ION, Aviva's Global Design System
- Interaction design for key customer journeys using Sketch, Figma, Zeplin
- Strong collaboration with in-house UX research team
- Sketching concepts, user journeys and empathy maps
- High fidelity digital designs and functional, realistic prototypes
- Stakeholder management across multiple complex projects
- Accessibility champion, ensuring compliance with WCAG standards
- Mentoring and coaching junior designers and interns
- Facilitation of design sprints and creative workshops
- Business, user & market research
- A/B tests and quantitative data analysis to inform design strategy

### UX Manager @ Soak Digital Ltd.
Jan 2015 – Jan 2017 | Norwich, United Kingdom
Ran UX consultancy for a vibrant digital marketing agency

- UX, UI and IA for products and web apps
- User research (crafting briefs and discussion guides, running in-person qualitative sessions)
- Agency backlog and resource management
- Innovative product development
- Identifying opportunities within target sectors
- Ideation through collaborative workshops
- Pitching designs to new clients
- Content strategy development

### Lead UI Developer @ Soak Digital Ltd.
Jan 2012 – Jan 2015
Led the technical front-end build of projects for world-class clients. Mentored junior developers and managed quality control of code prior to release.

- Semantic HTML, JS and SCSS
- WordPress, Angular, React, PHP, various databases
- RESTful APIs
- Git and Mercurial
- Mentoring and coaching
- Public speaking at community events

Clients:
The Economist
Time
GE
Pearson
Games Workshop
Red Bull
Macmillan Publishing
Economist Intelligence Unit

### User Interface Developer @ Soak Digital Ltd.
Jan 2009 – Jan 2012 | Norwich, United Kingdom
Building websites, design systems, intranets and email campaigns using semantic, accessible HTML and CSS across dozens of projects.

### Junior Web Developer @ Digital Overload Ltd
Jan 2007 – Jan 2009
Building microsites using PHP and MySQL and dynamic email templates for marketing campaigns.

Clients:
- Nissan
- Conchango
- Hoseasons

### IT Technician @ Permastore Limited
Jan 2005 – Jan 2007 | Eye, England, United Kingdom
I cherish my first job because it opened my eyes to the magic of UX and service design.

What began as a dull help desk role evolved into designing and installing touchscreen-based interfaces along an industrial production line. This, alongside my customised reporting for management, led to significant cost saving and efficiencies between manufacturing and senior management.


## Education
### Bachelor of Arts (BA) in History
Lancaster University


## Contact & Social
- LinkedIn: https://linkedin.com/in/ronansprake
- Portfolio: http://ronansprake.co.uk

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Source: https://flows.cv/ronansprake
JSON Resume: https://flows.cv/ronansprake/resume.json
Last updated: 2026-03-31