Designing human-centered analytics products at Google. Championing businesses, big and small, and individuals using Google Analytics, empowering their data-backed decision making.

Leading e2e experience design for the self-employed and small business owners, focusing on delivering customer benefit for “tax is done”.

Crafting customer delight at QuickBooks, solve problems for self-employed, freelancers, independent contractors, and small business owners — so that they can have an easier and better financial life and focus on what they love to do.

Expereince design at Intuit Developer Group. Solving problems for developers who integrates with Intuit platform, as well as user experience for third-party integrations to QuickBooks. Work duty includes:

• Defining customer needs and jobs to be done, gathering product requirements

• Developing concepts and user flows

• Apply, evolve, and invent design patterns

• Applying design principles and methods to visualize and prototype end-to-end experiences

• Conducting user research for insights to inform design process

• Develope experience frameworks that guide the design/iteration process

Major projects worked on:

• Third-Party App Integration Platform for QuickBooks (QuickBooks Apps Store) — including Apps.com and the QuickBooks/QuickBooks Accountant in-product “Apps” tab. Focused on the browsibility/discoverability and personalization so customers are less intimidated with the store experience and boosted customer engagement

• Strategic partner integrations to the QuickBooks Online platform. Lead Google calendar integration experience design for Alpha and Beta launch, one other major bank financing product integration, and supported Square integration to QuickBooks.

• Marketing design support for QuickBooks Apps learning center

Team coach for the Stanford d.school class SUST 231 – ”Design Thinking for Sustainable Impact”, facilitating professors and helping students on the topic of sustainable transportation. Guiding students through the process of design thinking and creative problem solving, how/when to use what methods and toolkit through each steps in their project.