# Rongfei Geng > Designing @ Google Location: San Francisco Bay Area, United States Profile: https://flows.cv/rongfei As a designer and researcher, Rongfei uses design principles and research to make better experience happen between human and products. With 5+ years of experience at companies, design studios, and academic institutions in both China and the United States, Rongfei solves problems and delivers delights in softwares, mobile apps, branding, social campaigns, etc. Specialties: UI/UX Design, Graphic Design, Design Research (Usability Testing, Ethnographical study), Rapid Prototyping, Illustration, Typography Design, etc. ## Work Experience ### Interaction Designer @ Google Jan 2019 – Present | Mountain View, CA Designing human-centered analytics products at Google. Championing businesses, big and small, and individuals using Google Analytics, empowering their data-backed decision making. ### Principal Product Designer @ Intuit Jan 2018 – Jan 2019 | San Francisco Bay Area Leading e2e experience design for the self-employed and small business owners, focusing on delivering customer benefit for “tax is done”. ### Senior Product Designer @ Intuit Jan 2016 – Jan 2018 | Mountain View, CA Crafting customer delight at QuickBooks, solve problems for self-employed, freelancers, independent contractors, and small business owners — so that they can have an easier and better financial life and focus on what they love to do. ### Senior Product Designer (Contract) @ Intuit Jan 2015 – Jan 2016 | Mountain View, CA Expereince design at Intuit Developer Group. Solving problems for developers who integrates with Intuit platform, as well as user experience for third-party integrations to QuickBooks. Work duty includes: - Defining customer needs and jobs to be done, gathering product requirements - Developing concepts and user flows - Apply, evolve, and invent design patterns - Applying design principles and methods to visualize and prototype end-to-end experiences - Conducting user research for insights to inform design process - Develope experience frameworks that guide the design/iteration process Major projects worked on: - Third-Party App Integration Platform for QuickBooks (QuickBooks Apps Store) — including Apps.com and the QuickBooks/QuickBooks Accountant in-product “Apps” tab. Focused on the browsibility/discoverability and personalization so customers are less intimidated with the store experience and boosted customer engagement - Strategic partner integrations to the QuickBooks Online platform. Lead Google calendar integration experience design for Alpha and Beta launch, one other major bank financing product integration, and supported Square integration to QuickBooks. - Marketing design support for QuickBooks Apps learning center ### d.school Team Advisor/Coach @ Stanford University Jan 2018 – Jan 2018 Team coach for the Stanford d.school class SUST 231 – ”Design Thinking for Sustainable Impact”, facilitating professors and helping students on the topic of sustainable transportation. Guiding students through the process of design thinking and creative problem solving, how/when to use what methods and toolkit through each steps in their project. ### Web Designer @ UF Health Jan 2014 – Jan 2014 Full-stack design process from ceptualizing, wireframing, to visual mock-up and iteration, and building front-end prototypes using HTML and CSS. work with a small web team to design and build websites/intranet for the University of Florida Health. ### UI/UX Designer & Research Lead @ Grooveshark Jan 2013 – Jan 2014 | Gainesville, Florida Area Working through the entire product design process and the iteration of the process — conceptualization, wireframe prototyping and visual design. At the same time plan, coordinate, and conduct usability testing and research for Grooveshark’s web app to inform design and development. ### Instructor @ University of Florida Jan 2010 – Jan 2013 | Gainesville, Florida Area Teaching a undergraduate level course on graphic design foundations at School of Art and Art History, University of Florida. View the detail of this course at http://goo.gl/0V7MVN or bellow. ### UX/Visual Design Intern @ ShanDa Interactive Entertainment Ltd. Jan 2011 – Jan 2011 | Shanghai, China Designed visual interface for a web-based radio application, collaborated with the interaction designer to built wireframes, while also participated in the user-research process. ## Education ### MFA in Graphic Design University of Florida ### MS in Instructional Technology and Design The University of Southern Mississippi ### BA in English Yantai University ## Contact & Social - LinkedIn: https://linkedin.com/in/rongfeigeng - Dribbble: https://dribbble.com/rongfeigeng --- Source: https://flows.cv/rongfei JSON Resume: https://flows.cv/rongfei/resume.json Last updated: 2026-04-13