• Designing clarity from complexity – transforming pro-level charting & strategy tools into intuitive, confidence-building experiences.

• Building a world-class design org – growing a diverse team where high craft and measurable business impact coexist.

• Championing customer empathy – weaving real trader stories into every product bet we make.

• Led an international UX team across design, research, content design, and design systems, driving alignment with product and engineering goals

• Defined and implemented a UX vision and strategy for enterprise that elevated product quality and user satisfaction

• Directed a comprehensive product UX re-architecture, incorporating artificial intelligence (A.I.), and improving user flows and feature alignment to optimize user engagement and outcomes

• Introduced data-driven best practices for decision-making and product development, fostering a culture of evidence-based design

• Developed team infrastructure, collaboration practices, and career growth frameworks, enhancing performance and professional development

• Established cross-functional processes and feedback loops to drive alignment, communication, and continuous improvement, including design thinking, prototyping, analytics, and qualitative research

• Led a product design team of 20, drove measurable team performance with OKRs, & developed an industry leading, world-class design culture

• Prioritized key roadmap efforts with Product & Engineering stakeholders to execute quick wins for customers & prospects, resulting in a 13% increase in sales (based on win/loss analysis)

• Created & collaborated on a multi-year vision & cross-functional transition to a seamless product suite (CMS, CDP, CMP, Commerce, A/B Experimentation) & developer platform, including instituting & exceeding key growth metrics (breadth, depth, & velocity) by 7%

• Navigated the company through an acquisition, large organizational transformation, & ongoing culture shift, while lowering annual team attrition to less than 5%.

• Attracted, nurtured, inspired, & retained top talent; with a people-first approach; elevated, mentored, & empowered user experience, design systems, & user research teams to exceed company goals in diversity, equity, & inclusion by 150%

• Drove two product portfolio rebranding initiatives end-to-end, led the effort to establish a common visual language & cohesive product portfolio experience for 16 products, resulting in a mean 1.4 NPS increase

• Established processes & feedback loops to improve cross-functional alignment, communication, & collaboration; including design thinking, continuous improvement, design socialization, qualitative & quantitative research methods & synthesis, prototyping, usage analytics & insights, & overall setting the bar for design st&ards & elevating design aesthetics

• Empowered enterprise / SMB customers & partners by evangelizing methodologies for design, data visualization insights, & hypothesis experimentation based on the scientific method

• Evangelized current trends, emerging technologies, & customer-centric innovation by speaking at industry conferences & providing thought leadership & expert guidance to enterprise customers, partners, & industry analysts

• Confidential Apple project

• Responsible for the product vision, driving strategy, roadmap, and user experience design for a high-growth global startup, including building and managing a team of over 90 people

• Built a B2B / B2C SaaS product platform from concept to launch, maximizing minimal resources and budget, resulting in 200k+ users and $19MM+ in revenue

• Led hands-on a product team of product managers, UX designers, engineers, quality managers, subject matter experts in the Agile development process of product features and apps to develop a $15MM+ product ecosystem

• Established an engagement program to build customer and stakeholder alignment, increase key growth revenue metrics by 20% YoY.

• Drove and inspired a culture of innovation and collaboration across the company; awarded 6 key technology patents in artificial intelligence (AI), algorithms, and advanced machine learning

• Developed mobile products & strategies for Salesforce sales enablement & Dreamforce initiatives

• Partnered on interactive mobile solutions for Apple and Amazon to advance technology standards as well as extending the Star Wars franchise with Lucasfilm to mobile

• Regularly assessed product performance and created strategies to achieve and exceed measurable business goals