# Roopa Verdhini > Product Designer (UI/UX) | Ex- Freshworks | Feature Innovation | UX for SaaS Location: Fremont, California, United States Profile: https://flows.cv/roopa From crafting engaging animated videos to designing intuitive user interfaces, my journey has been driven by a passion for creativity and innovation. With a foundation in video design, I’ve transitioned into UI/UX design, where I apply my visual storytelling skills to create seamless and impactful user experiences. My expertise spans from conceptualizing compelling visual content to developing user-centered designs that solve real-world problems. I’m dedicated to blending creativity with functionality to deliver designs that resonate and engage. Let’s connect if you’re looking for a designer who brings both creativity and strategic insight to every project! ## Work Experience ### Product Designer Volunteer @ BillMonkey ™ Jan 2024 – Jan 2024 | United States BillMonkey™ (formerly UniPay Inc.) Volunteered as a Product Designer at a stealth-mode startup originally registered as UniPay Inc., now rebranded as BillMonkey™. Contributed to the end-to-end design of a utility bill management app. • Creating the brand identity, including logo and website design • Developing a cohesive design system • Conducting in-depth competitor analysis • Designing the initial prototype. ### Video Designer / Product Designer @ Freshworks Jan 2020 – Jan 2024 | Greater Chennai Area Product Designer: • Competitor Analysis: Conducted comprehensive research on competitor products to identify market trends, strengths, and areas for improvement. • Product Enhancement: Led research initiatives to identify and propose features for product enhancement. Focused on user needs and market demands to drive continuous improvement and maximize user satisfaction. • Product Understanding: Acquired deep insights into Freshdesk’s ticketing system and other products. Leveraged this understanding to inform design decisions and develop user-centered solutions that address real-world challenges. Video Designer: • Created Engaging Animated Videos: Developed high-quality animated videos to communicate complex product concepts and features effectively. Crafted content that resonated with diverse audiences and supported business goals. • Conceptualized and Designed Visuals: Participated in brainstorming sessions to generate innovative ideas. Designed compelling storyboards and visual assets that aligned with the brand’s vision and messaging. • End-to-End Project Ownership: Managed the entire video production lifecycle, from initial concept and scriptwriting to animation and final delivery. Ensured consistency and quality throughout the production process. • Product Explanation Videos: Produced clear and engaging product explanation videos. Enhanced user understanding of Freshdesk’s offerings and drove customer engagement through visually compelling content. ### Motion Graphic Designer @ Edufic Digital Jan 2019 – Jan 2020 | Chennai Area, India • Created e-learning content for platforms including Cambridge University and Boston University. • Provided voice-over work for various projects, enhancing audio-visual content. • Designed illustrations and transformed them into dynamic animations. ### Graphic Designer @ Ounce Studio Jan 2018 – Jan 2018 | Hyderabad Area, India • Managed and maintained the company's WordPress site, ensuring optimal performance and updates. • Designed and developed Proposal and Annexure documents with a focus on clarity and professionalism. • Executed video editing and created motion graphics to enhance visual content and engagement. ### Media Design Engineer Intern @ Trainocate Networks India Private Limited Jan 2018 – Jan 2018 | Chennai Area, India • Created storyboards and developed illustrations from scratch to meet marketing needs. • Designed and animated 2D graphics. • Implemented iterative corrections and enhancements to ensure high-quality results. ### Project Intern @ Zee Entertainment Enterprises Limited Jan 2017 – Jan 2018 | Chennai Area, India • Participated in shows, coordinating teams for event management and scriptwriting. • Co-ordinated with fellow interns to ensure timely arrangements and managing schedule with artists for the program. ### Media Intern @ Sun TV Network Limited Jan 2017 – Jan 2017 | Chennai Area, India • Coordinated with program managers to delegate tasks and ensure timely project completion. • Scheduled and managed live shoot dates with artists. • Developed and presented trip announcements to the HR team. • Engaged with colleagues to gain insights into company operations and culture. ## Education ### Bachelor of Science - BSc in Visual Communication Women's Christian College - India ### Computer Science St. Joseph's Anglo Indian Girls Higher Secondary School ## Contact & Social - LinkedIn: https://linkedin.com/in/roopaverdhini - Behance: https://www.behance.net/roopaverdhini --- Source: https://flows.cv/roopa JSON Resume: https://flows.cv/roopa/resume.json Last updated: 2026-04-13