Led design across brand, product, and community for Tome Books , a social reading app that reached #1 in the App Store (U.S. & Canada books category) with 100,000+ downloads. Defined the design system, mobile UX, and brand identity, shaping how readers track books. Collaborated with engineering and marketing to grow Tome’s daily engagement through social features, live events, and TikTok integration.
Led design across 4 brands, driving the end-to-end UX, brand strategy, and product design for apps and services. Successfully spun out 3 businesses from our incubator, including OAR, a platform helping users quit drinking, and Shoebox, a sports card collecting app now live on the App Store.