# Roque S.

> Product Designer

Location: Miami, Florida, United States
Profile: https://flows.cv/roque

Designing digital products used by millions, from startup launches to global platforms.

## Work Experience
### Product Design & Brand Lead @ Tome
Jan 2024 – Jan 2025
Led design across brand, product, and community for Tome Books , a social reading app that reached #1 in the App Store (U.S. & Canada books category) with 100,000+ downloads. Defined the design system, mobile UX, and brand identity, shaping how readers track books. Collaborated with engineering and marketing to grow Tome’s daily engagement through social features, live events, and TikTok integration.

### Head of UX + UI Design @ Newco: An IAC Incubator
Jan 2021 – Jan 2023 | New York, United States
Led design across 4 brands, driving the end-to-end UX, brand strategy, and product design for apps and services. Successfully spun out 3 businesses from our incubator, including OAR, a platform helping users quit drinking, and Shoebox, a sports card collecting app now live on the App Store.

### Principal Associate Designer @ Capital One
Jan 2020 – Jan 2021 | New York, United States
Designed internal tools that improved the Capital One teller experience and fraud detection accuracy using machine learning and OCR.

### Senior UX Designer @ Elephant
Jan 2019 – Jan 2020 | Greater New York City Area
Built the base UX for a streaming service that reached 41M paid subscribers, delivering consistent experiences across TV, web, iOS, and Android.

### Product Designer @ Meta
Jan 2017 – Jan 2018 | Menlo Park, California
Worked on Facebook Messenger’s app platform, focusing on AR initiatives that reached hundreds of millions of users.

### Interaction Designer @ Google
Jan 2016 – Jan 2017 | Mountain View, California
Designed and launched new mobile interactions for Google Translate, used by over 1 billion people worldwide. Collaborated with cross-functional teams on Android, iOS, and web to improve accessibility and ease of use. Conducted user research across 7 countries (U.S., Brazil, India, Thailand, and Canada), Also partnered with the City of Victoria and the Inter-Cultural Association of Greater Victoria on the “We Speak Translate” initiative, training 200+ businesses and empowering thousands of newcomers to communicate and integrate more easily into their communities.

### Designer @ Oven Bits
Jan 2015 – Jan 2016
Designed mobile and wearable apps for clients including Samsung, Sephora, and TripCase, contributing to products reaching millions of active users. Collaborated with the Center for Brain Health on research-based tools for cognitive research and performance tracking.

### User Experience Designer @ tekzenit, Inc.
Jan 2014 – Jan 2015 | Dallas/Fort Worth Area

### User Experience Designer @ CBRE
Jan 2014 – Jan 2015 | Dallas/Fort Worth Area

### Student Admissions Representative @ Savannah College of Art and Design
Jan 2012 – Jan 2014
Assist admission advisors and give tours of SCAD to prospective students.

### Industrial Designer @ Bmobile
Jan 2013 – Jan 2013
Selected to be part of a collaborative project between SCAD graphic and industrial design students for a Coca Cola subsidiary rebrand.

### Industrial Designer / Sponsored Project @ The Coca-Cola Company
Jan 2013 – Jan 2013
Selected to be part of a collaborative project between SCAD graphic and industrial design students for a Coca Cola subsidiary rebrand.

### Design Intern @ Wild Apple Graphics
Jan 2012 – Jan 2012 | Woodstock, Vermont
Worked with the Wild Apple painting department, creating textures and patterns for prints now being sold in Target and other large home goods stores.

### Manager @ Gryphon
Jan 2012 – Jan 2012 | Savannah, GA
Trained servers how to interact with high profile individuals in professional environments.


## Education
### Bachelor of Fine Arts (BFA) in Industrial Design
Savannah College of Art and Design
Jan 2009 – Jan 2014


## Contact & Social
- LinkedIn: https://linkedin.com/in/roquito
- Portfolio: https://roquedesigner.com

---
Source: https://flows.cv/roque
JSON Resume: https://flows.cv/roque/resume.json
Last updated: 2026-03-30