# Rory Houlding > Software engineer at Savvy Wealth Location: Brooklyn, New York, United States Profile: https://flows.cv/roryhoulding I’m a product designer, currently building a brand new customer service tool at Resolve. Before that, I helped scale two of the fastest growing European startups, Deliveroo and Bulb, and worked at the BBC. I’m at my best working on large, multi-faceted problems with the ability to influence product strategy. I also have a keen interest in coding - Javascript with React and Node mostly. ## Work Experience ### Software Engineer @ Savvy Wealth Jan 2025 – Present ### Product, Design and Engineering @ Savvy Wealth Jan 2024 – Jan 2025 | New York, United States As our small team fluctuated, I took on a hybrid role across product discovery and definition, product design and engineering as well as design management of two product designers. ### Lead Product Designer @ Savvy Wealth Jan 2022 – Jan 2024 | New York, New York, United States ### Senior Product Designer @ Better Jan 2021 – Jan 2022 | New York, New York, United States ### Freelance Product Designer @ Unknown Jan 2019 – Jan 2021 I started freelancing for greater flexibility to achieve some personal goals I wouldn’t otherwise have the chance to. Alongside stints at Bulb and Resolve, I’ve taken some time off to improve my coding skills, focusing on Javascript with React and Node, and spent several months cycling around Europe, a long term passion of mine. ### Senior Product Designer (contract) @ Plain Jan 2021 – Jan 2021 Resolve is a new customer care tool, founded by the head of design and an engineer at Deliveroo. Backed by top tier investors. • Designing a brand new customer service tool • Designing the core experience for customer service reps and customers • Creating the first set of design components and partnering closely with the founders ### Senior Product Designer (contract) @ Bulb Jan 2020 – Jan 2020 | London Bulb is the UK’s biggest green energy supplier, the top rated energy app, and Europe's fastest growing company in 2021 (ft.com). • Designed the new Smart Pay As You Go product to move top ups from in store to in app • Supported and enabled decision making by planning and running prioritisation workshops • Built a beta we were proud of in only a few months — now live for everyone ### Product Designer @ Deliveroo Jan 2017 – Jan 2019 | London, United Kingdom Food delivery company and the fastest growing European company in 2018 (ft.com, #2 in 2019). 60,000 riders and 80,000 restaurants in 500 towns and cities worldwide. • Led design of a new customer facing product and internal tools to help people apply and onboard as delivery riders • Simplified a complex process for applicants, with different legal and operational requirements in each country • Increased conversion which helped ensure there were enough riders to deliver food • Reduced the cost of onboarding new riders and saw big efficiency gains for Deliveroo staff ### UX Designer @ BBC Jan 2014 – Jan 2017 The UK's national broadcaster, reaching tens of millions of people daily. • Joined the UX design grad scheme (one of three chosen out of 700+ applicants) • Worked on myBBC, a cross-product team with a focus on delivering personalised experiences to tens of millions of people in the UK and around the world • Contributed to iPlayer, BBC Music, and myBBC • Learned a traditional user centred approach to design, helping to define and conduct research, wireframe, prototype concepts and see them through visual design to delivery ## Education ### Architecture Welsh School of Architecture, Cardiff University ## Contact & Social - LinkedIn: https://linkedin.com/in/rory-houlding --- Source: https://flows.cv/roryhoulding JSON Resume: https://flows.cv/roryhoulding/resume.json Last updated: 2026-04-05