# Rosa Genetti

> Sr UX Designer @ ArrowStream | UX Career Coaching LLC

Location: Brooklyn, New York, United States
Profile: https://flows.cv/rosagenetti

Looking to grow in your career? I have experience transitioning into UX, moving from mid to senior, negotiating salary, working with difficult stakeholders, and building key relationships. Schedule an intro call today! https://www.uxcareercoaching.tech/

I’m a user experience and interaction designer with 5 years of experience in B2B SaaS Supply Chain companies and B2C social impact startups, a bachelor’s in Design for User Experience, and a background in social work. 

Product Designer | UX Strategist
Email: rgenetti@yahoo.com

Tools
- Figma
- Figjam
- Adobe Creative Cloud Suite
- Monday
- Slack
- JIRA

Skills
-Stakeholder Management
-Qualitative User Research
-UX Strategy
-Interactive Prototype
-A/B Testing

Contact me at rgenetti@yahoo.com for any UX design opportunities.

## Work Experience
### Senior UX Designer @ ArrowStream
Jan 2023 – Present
- I lead user research, requirements gathering, and scoping with key internal and external stakeholders for a new Promotions feature
- I manage the design timeline, create designs, and iterate based on user and internal stakeholder feedback for S-XL projects
- I collaborate with internal stakeholders throughout the organization to uncover key user needs and insights
-I evangelize UX throughout the organization by presenting in-team and company-wide on UX processes and tools and maintaining a UX backlog in JIRA
- I contribute to the Culture Committee and help plan 1 event per month, ongoing async events, and provide graphics for events.
-I implemented and chair an ERG for AAPI focused on cultural events, social awareness, and employee well-being.

### Product Designer (UX & UI) @ Sourcemap: the Supply Chain Transparency Company
Jan 2022 – Jan 2023 | New York City Metropolitan Area
- I worked on increasing Customer Analysts’ capacity by 20% by developing a model to automate data consolidation enabling faster mapping and analysis
-I lead the design of a luxury-facing customer experience supply chain visualization using Figma and Netlify for Breitling Watch. See below
-I managed project timelines and acceptance criteria using JIRA and lead discussions with cross-functional partners, C-suite, and executive leadership on progress updates for Breitling collaboration
- I appreciated working with the awesome team at Sourcemap and worked to establish a Fun Committee to expand company culture and plan 2 events per month including holiday celebrations, learning, and volunteer experiences

### UX/UI Design Consultant @ Unknown
Jan 2020 – Jan 2022 | United States
I worked in the social impact sector in B2C startups. I worked to understand users’ needs and collaborated with clients to deliver mobile and website experiences. 

Key projects include:
-I made finding a service easier on a service marketplace through faster clicks and clearer information architecture increasing navigation by 60% in user tests. 
-I improved the understanding of a previously confusing homepage by 80% through up-leveled messaging and clear branding using A/B testing and Figma

### UX/UI Intern @ Pantsuit Professionals
Jan 2019 – Jan 2019 | Manhattan, New York, United States
-I helped ideate the onboarding and homepage of a mobile budgeting app meant to empower working women through financial literacy. 
-I animated interactions using Principle and Figma to increase user enjoyment 
- I worked closely with developers to understand feasibility, sustainability, and acceptability of designs


## Education
### Bachelor of Science - BS in User Experience Design
Lesley University

### BSW in Social Work
Marist University


## Contact & Social
- LinkedIn: https://linkedin.com/in/rosagenetti
- Portfolio: https://www.rosagenetti.com

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Source: https://flows.cv/rosagenetti
JSON Resume: https://flows.cv/rosagenetti/resume.json
Last updated: 2026-03-29