# Rosalind Roth

> Sr. Product Designer

Location: San Francisco, California, United States
Profile: https://flows.cv/rosalind

Passionate about creating meaningful and delightful user experiences, I bring 10+ years of expertise in product design to the table. My journey has been a blend of artistic creativity and strategic thinking, always aiming to bridge the gap between user needs and business goals.

## Work Experience
### Senior Product Designer @ Avochato
Jan 2021 – Present | San Francisco Bay Area
To empower businesses to adapt to changing customer demands and seize the opportunity to leverage messaging as a paramount mode of communication.

As a Senior Product Designer at a Business Messaging Platform, I am dedicated to leading the design vision and driving strategy for a cutting-edge messaging solution. My responsibilities include:

• Engaging with cross-functional teams including engineering, product management, and marketing to comprehend user needs and business objectives.
• Conducting in-depth user research and transforming insights into impactful design solutions.
• Developing and executing comprehensive design solutions for the messaging platform, encompassing interactions, flows, wireframes, prototypes, and high-fidelity visuals.
• Maintaining and evolving the design system to ensure consistency and usability across the platform.
• Collaborating closely with engineering to guarantee smooth implementation of designs.
• Performing user testing and integrating feedback to enhance the user experience.
• Staying current with cutting-edge advancements in design trends, technologies, and the industry to infuse fresh perspectives into the team.
• Mentoring and guiding junior designers to foster their growth and skill development.

With a passion for design and a user-centered approach, I am committed to advancing the growth and success of the business messaging platform.

### Chief Design Officer @ Roz Design Lab
Jan 2020 – Present | San Francisco Bay Area
At Roz Design Lab, we specialize in agile product design solutions for startups and innovative organizations. We tackle complex problems to create simple, effective designs. From concept to launch and beyond, we collaborate closely with clients to bring groundbreaking products to market.

### Director of Design @ TigerConnect
Jan 2015 – Jan 2020 | Santa Monica, California
Modernizing Healthcare Communication and Collaboration Workflows 
• Proactively lead the design process from conceptualization to delivery and beyond.
• Collaborate with Product Managers to establish roadmaps, objectives, and metrics centered on high-impact problems.
• Examine complex issues with a critical eye and deliver simple yet effective design solutions.
• Conceive and execute creative concepts as necessary.
• Utilize and evolve our design system to produce flow diagrams, prototypes, sketches, and high-fidelity visuals for features.
• Continuously refine designs through feedback and measurement.
• Construct wireframes and prototypes to address complex UX problems.
• Work collaboratively with Product, Engineering, Data Analytics, and Marketing teams to shape product strategy and promote user experience.
• Mentor and guide the creative team while promoting new and innovative design methods.
• Streamline design processes to meet project timelines.
• Contribute to departmental improvement with innovative ideas.

### UI/UX Designer @ Eat24
Jan 2012 – Jan 2014
• Expertise in iOs, Android, and Web Design
• Collaborate with teams across the organization, from engineers to executives, to enhance current products and develop innovative features.
• Partner with cross-functional teams throughout the design process to incorporate feedback and achieve exceptional design outcomes.
• Contributed to the design of marketing materials and products.


## Education
### Bachelor of Science (B.S.) in Graphic Design
California State University-Sacramento
Jan 2010 – Jan 2012

### Design
San Leandro Academy for Multimedia
Jan 2003 – Jan 2005


## Contact & Social
- LinkedIn: https://linkedin.com/in/rosalindroth
- Portfolio: https://rosalindroth.com
- Dribbble: https://dribbble.com/roz

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Source: https://flows.cv/rosalind
JSON Resume: https://flows.cv/rosalind/resume.json
Last updated: 2026-03-25