• Strategic Product Impact: Executed 35+ end-to-end research studies across diverse tech sectors, partnering with XFN teams to translate user insights into actionable product roadmaps.

• High-Stakes Collaboration: Conducted 80% of research for core Google product suites (e.g., Maps, YouTube, Android), delivering critical data that informed feature prioritization for billions of global users.

• Global Research Operations: Orchestrated 21+ international remote studies across 5 continents, managing complex logistics for up to 12 markets simultaneously to uncover localized user behaviors and cultural nuances.

• Methodological Versatility: Expertly deployed a mixed-methods toolkit—including usability testing, diary studies, and foundational interviews—to solve ambiguous product challenges at scale.

• Multilingual Leadership: Leveraged native-level Spanish fluency to moderate 12+ international projects, bridging communication gaps with global partners and ensuring high-quality data from Spanish-speaking markets.

Worked closely with clients to bring customers' insights to the center of their design process. Examples of work:

• 3-day Design Sprint for Weight Watcher’s SF-based user experience team.

• User Research for a Fortune 100 company in the global beverage industry.

• Design Research and rebrand for Aki Technologies

• User Research and Brand Strategy for Pacifica Global

Propelland designs products, services, and experiences for Fortune 500 companies, global brands, and startups. As a temporary contractor, I developed the following:

• Planned research study for a Fortune 100 company in five major cities around the world.

• Conducted, analyzed research, and delivered recommendations to the client.

Plutt is a startup company providing high quality, timeless and unisex clothing for babies up to 4 years old. Inspired by Scandinavian design and the beauty and quality of natural fibers from The Andes. www.pluttkids.com

• Customer development and business model strategy.

• Brand strategy development (visual, voice, touchpoints).

• Sales and Marketing (bloggers, ads, trade fairs, etc...).

• Day to day product and operations.

• Research and development of interior concepts for multiple projects. Presentations to clients.

• Deliver high profile of interior sketches, color palette, and material palette selection.

• Oversaw new materials and product selection.

• Coordination with contractors and clients for projects successful development.