# Rosario Estay > User Experience Research | Strategy Location: San Francisco, California, United States Profile: https://flows.cv/rosarioestay I work very closely with large tech companies' product teams, designing research strategies (methodology, target segment, etc.), preparing detailed plans (screener, research guide, etc.), conducting research interviews directly (English & Spanish), and synthesizing learnings to deliver useful insights for the team. Additionally, over the years, I’ve built strong expertise in managing complex international studies (multi-country) and selecting/guiding local partners to ensure consistency while adjusting to local culture. ## Work Experience ### Senior User Experience Research @ Ipsos in North America Jan 2019 – Present | San Francisco, California - Strategic Product Impact: Executed 35+ end-to-end research studies across diverse tech sectors, partnering with XFN teams to translate user insights into actionable product roadmaps. - High-Stakes Collaboration: Conducted 80% of research for core Google product suites (e.g., Maps, YouTube, Android), delivering critical data that informed feature prioritization for billions of global users. - Global Research Operations: Orchestrated 21+ international remote studies across 5 continents, managing complex logistics for up to 12 markets simultaneously to uncover localized user behaviors and cultural nuances. - Methodological Versatility: Expertly deployed a mixed-methods toolkit—including usability testing, diary studies, and foundational interviews—to solve ambiguous product challenges at scale. - Multilingual Leadership: Leveraged native-level Spanish fluency to moderate 12+ international projects, bridging communication gaps with global partners and ensuring high-quality data from Spanish-speaking markets. ### User Research + Design Strategy @ Independent Consultant Jan 2017 – Jan 2019 | San Francisco Bay Area Worked closely with clients to bring customers' insights to the center of their design process. Examples of work: - 3-day Design Sprint for Weight Watcher’s SF-based user experience team. - User Research for a Fortune 100 company in the global beverage industry. - Design Research and rebrand for Aki Technologies - User Research and Brand Strategy for Pacifica Global ### Design Research @ propelland Jan 2017 – Jan 2017 | San Francisco Bay Area Propelland designs products, services, and experiences for Fortune 500 companies, global brands, and startups. As a temporary contractor, I developed the following: - Planned research study for a Fortune 100 company in five major cities around the world. - Conducted, analyzed research, and delivered recommendations to the client. ### Design Strategy | Brand lead @ Plutt Jan 2015 – Jan 2017 | San Francisco Bay Area Plutt is a startup company providing high quality, timeless and unisex clothing for babies up to 4 years old. Inspired by Scandinavian design and the beauty and quality of natural fibers from The Andes. www.pluttkids.com - Customer development and business model strategy. - Brand strategy development (visual, voice, touchpoints). - Sales and Marketing (bloggers, ads, trade fairs, etc...). - Day to day product and operations. ### Interior Designer @ Handel Architects Jan 2012 – Jan 2015 | San Francisco - Research and development of interior concepts for multiple projects. Presentations to clients. - Deliver high profile of interior sketches, color palette, and material palette selection. - Oversaw new materials and product selection. - Coordination with contractors and clients for projects successful development. ### Brand Strategy | Corporate Design @ Handel Architects Jan 2011 – Jan 2012 | San Francisco - Competitive Research and development of Brand Strategy. - Creative insight development for multiple projects. - Visual communication design to support firms leading projects. - Development of visual standards for the office branches' corporate communications. Handel Architects: firm focused mainly on large-scale hospitality, public and institutional projects around the world / www.handelarchitects.com ### UX / UI Designer @ 779 Media Jan 2011 – Jan 2012 | San Francisco - Co-development of gaming concepts, storyboards, and workflows. - UX and visual design for iPad apps. - User testing. 779 Media: Mobile gaming start-up ### Art Director | Product Strategy @ Cerebro / C.I ltda Jan 2008 – Jan 2011 | Santiago, Chile - Research, concept, and strategy development for new fashion accessories retail store. Led product selection and graphic design. - Research, concept development, product and visual design of a new sparkling wine for the Chilean market. - User Research, concept and business strategy development to revamp cotton based company in the Chilean market. - Market Research and development of a new non-food concept line for leading supermarket chain. Selected items, designed product graphics, and packaging Cerebro: Boutique design firm developing and executing innovative business concepts and strategies for retail industry clients. Development of internal entrepreneurial projects as well. ### Brand Strategy | Design Lead @ CorpBanca Jan 2006 – Jan 2008 | Santiago, Chile - Co-led the complete corporate image renewal, working directly with the CEO. - Worked with Massimo Vignelli (NYC), designing corporate material under his direct supervision.  - Engaged with every department of the company to ensure successful execution and alignment of corporate image renewal. CorpGroup: Leading Financial Holding in Chile ## Education ### Master of Business Administration (MBA) in Design Strategy California College of the Arts Jan 2013 – Jan 2015 ### BFA in Integral Design Pontificia Universidad Católica de Chile ### User Reseach Methods UC Berkeley Extension ## Contact & Social - LinkedIn: https://www.linkedin.com/in/rosario-estay-ux-user-experience-research --- Source: https://flows.cv/rosarioestay JSON Resume: https://flows.cv/rosarioestay/resume.json Last updated: 2026-04-07