# Roseda Lo > Principal Product Designer at PagerDuty Location: San Francisco, California, United States Profile: https://flows.cv/roseda Product designer with a strong focus in the intersection between design and engineering. Passionate about creating clean and accessible UI, both visually and in the codebase, and contributing to design systems. Currently designing and pushing code at PagerDuty. In my 20% time, I like to experiment with using code to enhance the product design workflow. ## Work Experience ### Principal Product Designer @ PagerDuty Jan 2024 – Present | San Francisco Bay Area - UX strategy & innovation for product-wide initiatives, reporting to head of product design - Design system lead, system-wide patterns and components, product navigation, design & contribution processes, WCAG 2.1 compliance for FEDRAMP ### Staff Product Designer, Automation @ PagerDuty Jan 2022 – Jan 2025 | San Francisco Bay Area - Design lead for all product-wide automation and platform initiatives - 0 to 1 product launch of PagerDuty workflows - Documented automation and platform-related patterns and components to team, with work helping to inform system-wide patterns (partnering with design systems team) ### Senior Product Designer, Integrations & Developer Experience @ PagerDuty Jan 2020 – Jan 2022 | San Francisco Bay Area - Led design efforts on integrations experience, extensibility and related platform work, ie developer ecosystem - Rotated onto other product areas on based on shifting business needs, including growth and onboarding, admin experience, new charters in incident management or business response and CSOps, login experience for GDPR compliance - North star efforts for growth and onboarding - mentored junior designers and managed 2 interns - design and iterated on v1 and v* of all strategic integrations across ChatOps, ITSM, video conferencing, staying informed of platform design guidelines, at times consulting with platform teams as part of feature releases eg ms teams meeting extensions, slack workflows, zoom apps. - Define vision for unified integration configuration experience, marketplace, developer apps ### Product Designer @ Samba TV Jan 2019 – Jan 2019 | San Francisco Bay Area Samba TV creates web applications that are designed to enable a more advanced approach to measuring the effectiveness of modern TV advertising. The tools are designed to help AdOps and Media Planners plan and execute ad campaigns holistically across TV and other digital devices. • Led design efforts for the analytics product leading up to the alpha launch of the Audience Platform. • Research, whiteboard, and prototyped a cross-platform Reach & Frequency dashboard. • Led efforts in definition, documentation and standardization of design patterns across the entire ecosystem of products. ### Product Designer @ Bugcrowd Jan 2016 – Jan 2019 | San Francisco Bay Area Bugcrowd is a computer and network vulnerability disclosure platform for crowdsourcing application and product security testing. • Helped introduce the Bugcrowd Design System into company design and engineering process, improving overall company design efficiency and consistency. • Contributed to the ongoing effort to nurture and scale the Design System, enforce WACG 2.0 accessibility best practices, and pushed the visual aesthetics of the platform. • Engaged with stakeholders and end-users with interactive prototypes to inform product decisions. ### Product Designer @ Crowsnest (acquired) Jan 2015 – Jan 2016 | New York City Metropolitan Area Crowsnest is a SaaS platform offering crash analytics and real-time monitoring of internet connected products (ICP) for enterprises, acquired by Samsung Electronics. • Worked closely with co-founders to design their web platform from the ground up. • Contributed to the project included creating high and low fidelity wireframes, defined UI patterns, and documented usability feedback on prototypes. ### Visual Designer @ Bareburger Group LLC Jan 2014 – Jan 2015 | New York City Metropolitan Area • Designed branded merchandise and collaterals for new restaurant launches and special events for 25+ locations. • Ensuring any branded work is translated consistently across a wide range of print and digital formats including posters, flyers, tickets, social media presence, and the website. • Helped to designed and maintain the brand’s website. • Organized printing and production of advertising materials with suppliers. ### Product Design Intern @ Crowsnest (acquired) Jan 2014 – Jan 2014 | Syracuse, New York, United States ### Web Design & Development Intern @ iConsult at Syracuse University Jan 2013 – Jan 2013 | Syracuse, New York, United States • Designed and built the front-end of a tool for facilitating the analysis of the correlation of diet and athletic ability. • Designed and co-built a basic pattern library in HTML/CSS as an internal tool to increase design consistency and development speed. ### UX/UI Design Intern @ Jibe, Inc. Jan 2013 – Jan 2013 | New York City Metropolitan Area • Designed and contributed to the implementation a master set of wireframes, annotations, and flow elements, increasing speed of UX/UI development and handoff to sales and engineering teams. ### UX/UI Design Intern @ Syracuse Student Sandbox Jan 2012 – Jan 2013 | Syracuse, New York, United States • Worked on a wide range of projects for 4 clients as part of a centralized design & development team for a startup incubator, turning app ideas into a marketable, profitable web & mobile applications. • Delivered wireframes, clickable prototypes and defined style guides. ### Product Design Intern @ Blue Highway, Inc. Jan 2012 – Jan 2013 | Syracuse, New York, United States • Prototyped an updated full-color touch screen vital signs monitoring device through sketches, wireframes, and clickable prototypes. • Assisted design leads to explore user experience strategies for health care device interfaces via user personas and scenarios, affinity diagramming sessions, and A/B usability testing with real health care providers. ## Education ### Bachelor of Industrial Design in Industrial and Interaction Design Syracuse University ## Contact & Social - LinkedIn: https://linkedin.com/in/rosedalo - Portfolio: https://rwlo.design --- Source: https://flows.cv/roseda JSON Resume: https://flows.cv/roseda/resume.json Last updated: 2026-04-13